EveryMatrix’s award-winning affiliate and agent management system, PartnerMatrix, has announced a significant new collaboration with the prominent operator IZIGroup.
This strategic partnership will see PartnerMatrix provide its comprehensive suite of affiliate tools to IZIGroup’s popular online gambling brands, IZIBet and Dragonara Online Casino, enhancing their marketing and acquisition capabilities.
The integration will equip affiliates of IZIBet and Dragonara Online Casino with PartnerMatrix’s comprehensive suite of tools, specifically designed to manage, track, and optimize marketing campaigns with high precision.
The platform offers advanced features, including real-time reporting, sophisticated analytics, and flexible commission models.
By leveraging this technology, IZIGroup’s partners will be able to streamline their operations, gain deeper insights into performance data, and ultimately drive more effective player acquisition efforts.
For IZIGroup, this collaboration is a key component of a broader strategy to fortify its digital operations, which are managed by its online division, IZI Interactive.
The adoption of the PartnerMatrix system is expected to strengthen the operator’s ability to connect with a global player base while upholding strict compliance standards within regulated markets.
This move complements IZIGroup’s use of other EveryMatrix products, creating a powerful and cohesive operational ecosystem.
From PartnerMatrix’s perspective, the deal represents an opportunity to align its advanced technology with a well-regarded operator known for its strong brand portfolio.
The collaboration underscores PartnerMatrix’s commitment to empowering operators in regulated jurisdictions with the tools needed for sustainable growth.
By combining IZIGroup’s market presence with PartnerMatrix’s technological expertise, both companies are confident the partnership will lead to higher player engagement, stronger affiliate performance, and lasting success.
The agreement marks another step in PartnerMatrix’s expansion as a leading affiliate solution provider in the global iGaming industry.
Cristian Rachieru, Head of Operations for IZI Interactive, said:
“With PartnerMatrix and the full suite of EveryMatrix products powering our operations, we’re ready for a full house. This partnership will further strengthen our ability to connect with players globally while remaining compliant and delivering exceptional online gaming experiences.”
Hasmik Movsisian, Chief Commercial Officer at PartnerMatrix, added:
“By combining our advanced affiliate management technology with IZIGroup’s strong brand portfolio, we’re confident in driving higher engagement, stronger performance and lasting success within regulated markets.”
