In a landmark move that underscores the growing allure of the newly regulated Brazilian iGaming market, Inspired Entertainment, a premier provider of gaming content, has announced a strategic alliance with Jogo de Ouro, a prominent Brazilian sportsbook and casino operator.
This partnership not only signifies Inspired Entertainment’s official debut into the South American powerhouse but also represents a pivotal moment in the company’s ambitious global expansion strategy. The collaboration is poised to bring a new level of gaming experience to Brazilian players, setting a high standard in a market ripe with potential.
The timing of this partnership is particularly significant, coming on the heels of Brazil’s efforts to establish a comprehensive regulatory framework for its iGaming industry.
This has created a fertile ground for international gaming companies to invest and operate, with Inspired Entertainment being one of the first to seize the opportunity. The deal will see Jogo de Ouro’s platform enriched with Inspired’s extensive and diverse portfolio of online slot games.
This will provide Brazilian players with access to a plethora of internationally acclaimed titles, including popular games that have been thoughtfully localized for the Brazilian audience, such as Golden Winner (Campeão de Ouro), Big Piggy Bank (Super Confrinho da Sorte), and Big Fishing Fortune (Super Pescaria da Fortuna).
Under the terms of the agreement, Jogo de Ouro will benefit from a continuous stream of new and innovative content from Inspired Entertainment.
This ensures that their platform will remain fresh and engaging, offering players a dynamic library of games that range from timeless classics to modern titles with cutting-edge mechanics. This approach is strategically designed to not only attract new players but also to foster long-term loyalty and retention.
Leaders from both organizations have lauded the partnership as a transformative step.
Claire Osborne, the Vice President of Interactive at Inspired Entertainment, expressed her enthusiasm, stating:
We’re thrilled to be partnering with Jogo de Ouro to bring our diverse games portfolio to Brazilian audiences. From player-favourite classics to fun seasonal titles, our games are crafted for engagement and have proven performance. This collaboration will deliver exceptional entertainment experiences to Jogo de Ouro’s players.
Echoing this sentiment, Flavio Sukar, the CEO of Jogo de Ouro, remarked:
This partnership positions Jogo de Ouro at the forefront of Brazilian iGaming, delivering top-tier casino content to our players. We’re proud to partner with Inspired, and we look forward to bringing their high-quality games and regular new releases to audiences across the country.
This expansion into the Brazilian market is a continuation of Inspired Entertainment’s recent spate of strategic growth initiatives. The company has been actively broadening its global footprint, as evidenced by its recent distribution agreement with Torrero, which will see its games rolled out in regulated markets including the United Kingdom, Estonia, and Mexico.
Furthermore, Inspired has reaffirmed its commitment to its existing partners by renewing and enhancing its long-standing relationship with William Hill. This renewed deal will bolster the virtual sports content available in UK retail shops, introducing 300 new events daily and launching a dedicated racing channel.
The convergence of these strategic moves paints a clear picture of a company that is not only a leader in content creation but also a savvy player in the global gaming industry.
Inspired Entertainment’s entry into Brazil through its partnership with Jogo de Ouro is a clear signal to the industry that the Brazilian iGaming market is open for business and is set to become a major hub for online gaming in the years to come.
This collaboration is expected to pave the way for further innovation and growth, ultimately benefiting the players and shaping the future of iGaming in Brazil.
