B2B games studio Incentive Games has secured a landmark partnership with Loto-Québec, the crown corporation responsible for the province’s lottery, casino, and online gaming operations.
This partnership, executed through the studio’s real-money division, Incentive Studios, marks the company’s official debut in the Canadian market.
Innovative Content for a Regulated Powerhouse
The agreement grants Loto-Québec access to Incentive Games’ growing portfolio of Crash and Arcade real-money titles. As the only legal gaming offering in the province, Loto-Québec maintains a high standard for quality and security, making this partnership a significant validation of Incentive Games’ technical prowess. The rollout is facilitated via the Light & Wonder platform, ensuring a seamless integration into the existing digital infrastructure.
Players in Québec will now gain access to a selection of new titles featuring distinctive bonus features and gameplay mechanics that differ from traditional slot offerings.
“Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets,” said Ahmed Baker, Chief Commercial Officer at Incentive Games. “We’re excited to demonstrate how our approach to game design can offer something genuinely fresh and engaging for players in the region.”
Strategic Expansion in 2026
This partnership serves as a gateway for Incentive Games to establish a permanent footprint in North America. By aligning with a highly respected and trusted operator that emphasizes responsible play, the studio strengthens its position as a global supplier. The first titles from the Incentive Studios portfolio are already live, with a roadmap of additional releases scheduled to follow throughout the remainder of 2026.
