Atucha Strategic Advisory, the consultancy established by renowned gaming industry veteran Ramiro Atucha, has announced its inaugural client partnership with the data intelligence company Immensity.AI.
This collaboration aims to redefine how iGaming operators approach marketing efficiency and player acquisition by leveraging Immensity.AI’s advanced analytical technology.
Immensity.AI initially developed its AI-powered attribution and decision intelligence platform for broad digital marketing applications but has now expertly tailored the solution for the specific needs of the iGaming sector.
The platform offers a unified, adaptive analytics approach that directly addresses some of the most critical challenges facing operators today.
Specifically, the technology empowers operators to accurately calculate their true Customer Acquisition Cost (CAC), optimize marketing spend for achieving First-Time Depositors (FTDs), and unlock significant, measurable growth.
By offering clearer visibility and smarter tools, the solution ensures that every marketing investment is focused on generating real, deposit-driven results, thereby maximizing overall return on investment (ROI).
Ramiro Atucha, recognized as the co-founder and former CEO of both Leander Games and Vibra Gaming, is concurrently joining Immensity.AI as a Board Advisor.
In this advisory capacity, Atucha will be instrumental in guiding the company’s critical go-to-market strategy. His extensive operational experience will be key in aligning the sophisticated AI technology with the complex realities and regulatory demands of regulated gaming markets across the globe.
For more information about the platform, interested parties can visit: gaming.immensity.ai
“Our industry has struggled to calculate true Customer Acquisition Cost and optimise for First-Time Depositors for years – until now. Joining the superb team at Immensity.AI comes at a pivotal time for the industry, as these key metrics continue to rise and acquisition margins tighten. Immensity.AI gives operators better visibility, smarter tools, and faster decisions.”
Tim Mathews, Immensity.AI Co-Founder:
“Ramiro’s expertise and perspective from inside the iGaming ecosystem are invaluable as we scale this solution globally. His experience guiding companies through growth, regulation, and innovation perfectly complements our vision of turning data into an always-on growth engine.”
