Alanbase

Introduction to Alanbase

In the increasingly data-driven world of iGaming and performance marketing, the ability to track, analyze, and optimize traffic in real-time is the difference between a profitable campaign and a wasted budget. Alanbase has emerged as a disruptive cloud-based SaaS platform, specifically engineered to provide the most flexible and customizable “constructor” experience for building affiliate programs and CPA networks.

The primary mission of Alanbase is to simplify the complex technical overhead of launching and managing an affiliate ecosystem. Whether a client is a startup looking for the Super Lite entry point or a large-scale holding requiring Custom infrastructure for multi-brand management, Alanbase provides a robust, modular environment that adapts to the user’s specific workflow.

Alanbase’s technical foundation prioritizes unprecedented data refresh speeds, allowing operators to monitor player behavior and affiliate performance as it happens. By focusing on a “no-developer-needed” approach for many complex tasks, the company empowers marketing and media-buying teams to manage high-level statistics and payout formulas autonomously.

A Closer Look at Alanbase

The Alanbase platform is built as a SaaS “Constructor,” designed for high performance and rapid deployment across iGaming, Betting, and E-commerce. Its Unique Selling Proposition (USP) lies in its total flexibility: every indicator, dashboard, and statistical table can be customized using the user’s own formulas, ensuring that the software adjusts to the business, rather than forcing the business to adjust to the software.

Core Affiliate Products:

The platform offers specialized features designed to handle the high volume and intricate payout models of the modern iGaming market:

• Affiliate Management Software: A turnkey solution for launching in-house affiliate programs or full-scale CPA networks with a typical full setup time of just one business day.
• Cohort Analysis: A critical tool for iGaming that allows operators to measure the quality of traffic over time, calculating real LTV, NGR, and retention percentages based on specific player cohorts.
• Smart Goals & Events: Enables the tracking of complex player actions, such as “Registration + Deposit + Spin”, using custom triggers and formulas without requiring manual code adjustments.
• Flexible Payout Module: Supports CPA, Revenue Share, Hybrid, and CPM models. The system includes an automated invoice generation tool and supports multi-currency conversion for global operations.
• Media Buying Tracker: Beyond program management, the platform serves as a powerful tracker for media buying teams to evaluate the effectiveness of disparate traffic sources through custom dashboards.

Technical Deep-Dive: Alanbase Product Maturity

Alanbase utilizes a Traffic Distribution System (TDS) as its central “brain” for traffic management. Instead of sending all clicks to a single destination, operators use targeting rules to route traffic based on real-time data like Geo, Device, OS, or Browser. For example, an operator running a multi-brand campaign can set a rule where mobile users from Brazil are sent to “Brand A,” while desktop users from the same region are automatically routed to “Brand B,” ensuring no click is wasted on an incompatible landing page.

This precision is supported by a robust ClickID / WebID Ecosystem, which acts as the foundation of attribution. Every click generates a unique ID that follows the user throughout their journey. When a player makes their first deposit, the advertiser’s server pings Alanbase using a Postback Macro (e.g., {Click_id}, {goal}). This instantly ties that specific deposit back to the correct affiliate and campaign with 100% accuracy, even in high-velocity environments.

To protect the integrity of these operations, Alanbase provides an Anti-Fraud Foundation that uses internal flags and deep integrations to catch bot traffic and duplicate accounts. Administrators can use Feature Toggles to instantly turn specific fraud-detection rules “on” or “off” for certain campaigns without needing a developer, allowing them to test the sensitivity of their fraud filters in real-time.

Solutions and Operational Features:

Alanbase supports its tracking engine with a suite of management and anti-fraud tools:

Market Presence, Licensing, and Clients

Since its founding in 2020, Alanbase has rapidly scaled its international presence, becoming a trusted infrastructure partner for over 100+ active clients globally.

Regulatory & Trust Footprint

As a SaaS provider, Alanbase focuses on technical integrity and security to support clients operating in diverse jurisdictions:

• EU-Based Infrastructure: Headquartered in Tallinn, Estonia, Alanbase adheres to strict European data protection and corporate standards, including SSL encryption and real-time backups.
• Advanced Access Control: The platform features Role-Based Access Control (RBAC), allowing holdings to assign specific permissions for administrators, advertisers, partners, and managers. An operator can grant an external partner access to their own Advertiser Manager portal to see their specific performance data, while ensuring they cannot see the data of other advertisers or sensitive internal network information.
• Global iGaming Trust: The platform is the engine behind several prominent iGaming affiliate programs, including BetBoom Partners, Glory Partners, and 4rabet.

Global Reach

Alanbase supports worldwide operations across Europe, LATAM, MENA, Africa, and Asia. The platform’s ability to handle unlimited clicks and massive conversion volumes makes it suitable for tier-1 operators managing thousands of affiliates across both regulated and non-regulated markets.

The Driving Force: Why Operators Choose Alanbase

The core philosophy of Alanbase is defined by speed, autonomy, and deep analytics. Operators choose Alanbase because it eliminates the technical friction typically associated with affiliate marketing:

• Real-Time Speed: Alanbase excels in data refresh speeds, ensuring that “real-time” is a functional operational tool for instant campaign optimization.
• Formulaic Flexibility: The ability to set Smart Goals and payout qualifications using the operator’s own mathematical formulas allows for extremely precise margin management.
• Instant Support: The company is recognized for its 24/7 “immediate involvement” support, primarily through dedicated Telegram chats for rapid problem resolution.
• Cost-Efficiency: With the Super Lite plan starting at $350/month, Alanbase provides enterprise-grade tracking at a fraction of the cost of legacy competitors.

• Profit Tracking Logic: Professional marketing requires tracking Net Profit, not just revenue. The new “Expenses” module allows media-buying teams to log monthly spend on influencer fees or server costs. Alanbase then subtracts these from the total revenue to show a live ROI dashboard.

• Infrastructure Stability: The move to AWS (Amazon Web Services) represents a shift to high-availability infrastructure. During major sporting events like the World Cup, the system “Auto-scales,” spinning up extra server power to ensure tracking never lags and the dashboard remains accessible under heavy load.

• Private Statistics: Through Role-Based Visibility Logic, holdings can manage multiple separate brands under one umbrella account while keeping all statistics and manager access levels strictly isolated.

Final Verdict

For iGaming operators and CPA networks, Alanbase is more than just a tracking tool; it is a high-performance engine for growth. Its technical foundation is built on the reality of modern marketing: it is fast, modular, and exceptionally data-rich.

The combination of Cohort Analysis, Branding capabilities, and No-Code customization ensures that operators are positioned to dominate the most competitive segments of the industry. Alanbase’s commitment to rapid deployment (1-day launch) and responsive 24/7 support confirms its status as an innovative and highly valuable partner for any brand looking to scale its affiliate operations with precision.