The momentum from the opening night carried seamlessly into Day 1 of iGaming Club AffPapa Cancun, where the focus shifted from initial introductions to deep-dive industry analysis.
The main conference day delivered a packed agenda of expert-led panels, tackling the most pressing challenges and opportunities within the Latin American market, before culminating in a vibrant evening of networking at one of Cancun’s premier beach clubs.
Tackling the “Latin Jungle” and SEO Strategies
The day’s content track began with a highly anticipated session titled “Surviving the Latin Jungle: SEO Strategies for iGaming in LatAm.” Moderated by Martins Lasmanis of Media 24, the panel dissected the fragmented nature of the region’s search landscape.
Experts Txema Hermoso (Doctor Seo), Nemanja Lazarevic (Teamwork), and Juan Carlos Ortiz Díaz (Unik Marketing) provided attendees with actionable insights on navigating Google updates and local search trends. A key takeaway was the necessity of hyper-localization; the panel emphasized that a “one-size-fits-all” approach to language diversity and SEO fails in a market as culturally distinct as LatAm.
Evolving Partnerships and Budget Battles
In the afternoon, the conversation turned to B2B relationships with the panel “Redefining Partnerships Between Slot Providers and Affiliates,” sponsored by Evoplay. Moderator Arturo Chaltelt (Play’n GO) led a discussion with Viorel Stan (GSH Online Media SRL), Diana Larina (Evoplay), and Leonardo Muller (Betarco). The group explored how collaboration models are shifting to unlock new revenue streams and drive long-term player engagement.
This was followed by a spirited debate in the “Battle of the Budgets: Paid Ads or Organic Growth in LatAm?” panel. Moderator Jesús Daniel Quezada (Google) guided speakers Rami Yermiya (Dignotion) and Andrew Moore(Socialtrend) as they weighed the scalability of paid channels against the sustainability of organic growth in high-competition, regulation-light markets.
Future Outlook and Responsibility
As the day progressed, the focus broadened to the macro-economic landscape. The panel “The Future of iGaming in LatAm: Sustainable Growth or Bubble?”, sponsored by Betting Software, saw industry veterans discuss whether the current market boom is built to last. Moderator Havard Lehn (Nordic.Partners) was joined by Nataliia Lavruk(MelBet), Jeremy Groves (EvenBet Gaming), and Gleb Garusov (Betting Software) to map out preparations for 2026 and beyond.
The educational sessions concluded with a critical discussion on “Responsible Gambling in Emerging Markets: Education Before Regulation.” Moderator Roberta Nicholls (Openbox Gaming) and panelists Olesea Naidion(Nightrush), Deepanshul Rana (ChapinWin), and Katerina Shepetenko (Legal Pilot) argued that LatAm operators have a unique opportunity to set the standard for player protection proactively, rather than waiting for regulatory enforcement.
A Night at Mandala Beach Club
After a day of intense knowledge sharing, the event transitioned to its signature social element. From 19:00 to 24:00, attendees gathered for Networking Drinks at Mandala Beach Club. Located in the heart of the Zona Hotelera, the venue provided a relaxed, open-air atmosphere for delegates to solidify connections made during the conference.
Against the backdrop of the Caribbean Sea, experts and newcomers alike expanded their networks over cocktails, embodying the iGaming Club’s mission of blending professional growth with genuine relationship building.
With Day 1 of iGaming Club Cancun concluding on a high note, the industry looks forward to the final leg of this landmark Mexican event.
