As the final day of ICE Barcelona 2026 kicks off, the energy at the Fira Gran Via remains electric. While the previous days focused on grand openings and product launches, Day 3 at ICE Barcelona is set to provide the perfect ending to one of iGaming’s most significant conferences by tackling the industry’s most pressing intellectual challenges: integrity, regulation, and the future of safe play.
A Morning of Critical Conversations
The Enterprise Stage is the focal point this morning, starting at 11:00 CET with a hard-hitting session titled “Combating the Black Market.” Industry heavyweights like Ezequiel Domínguez from Lotería Ciudad de Buenos Aires and Ida Lopez, President of ALEA, will lead the conversation.
They are set to explore how data can be harnessed not just for growth, but to differentiate regulated offerings from illegal operators, a theme that resonates deeply as markets tighten their regulatory grip.
Simultaneously, the technical tracks in the Capital Suites (CC) are diving into the mechanics of protection. At 11:10 CET, Jay Robinson of JR Consulting challenges operators to rethink compliance in “Yesterday’s Tools Won’t Solve Tomorrow’s Problems,” aimed at operationalizing safer gambling as a core business capability rather than a tick-box exercise.
Meanwhile, in Room CC4.1, cybersecurity takes center stage as David Brace (Continent 8) and Jarvis Pelletier (SIGA) discuss moving from “firefighting to fault-proofing” to secure the industry’s digital infrastructure.
The Brazilian Boom and Global Integrity
As lunchtime approaches, the focus shifts heavily toward Latin America and sports integrity. At 11:50 CET, the Enterprise Stage hosts “Sports Integrity: A Multijurisdictional Collaboration.” This panel is a powerhouse of enforcement and compliance, featuring David Calvete from the National Police and Graciela Garay from CONMEBOL.
They will be joined by Karen Sierra-Hughes of Gaming Labs and Silvia Paleari of the IBIA to discuss how global cooperation can protect the safety and growth of sports betting.
Parallel to this, the “Brazil in Play” case study at 11:50 CET in Room CC5.1 promises to be a standing-room-only event. With Brazil’s market currently undergoing a massive consolidation phase, Ana Paula Castello Branco (CMO, BetMGM Brazil) and Andre Sapuca will offer on-the-ground insights into the challenges of operating in a market that is arguably still “under construction.”
The Perfect Ending: Networking and Future Outlooks
The afternoon sessions aim to zoom out for a macro view. At 14:10 CET, the “Latin America Market Overview” will bring together leaders like Evert Montero (FECOLJUEGOS) and Fellipe Fraga (EstrelaBet) to dissect the transformation of the LatAm consumer.
Between these high-level panels, the corridors and networking lounges are buzzing. Day 3 is traditionally where the most candid conversations happen, where business cards are exchanged over coffee, and the “real” deals are finalized away from the noise of the expo floor. Whether it’s discussing the “Next Wave of Threats” like AI bots with Chad Reimers (TransUnion) or debating behavioral design with TikTok’s Karl Wang, the dialogue today is shaping the roadmap for 2027.
As day 3 wrap up and delegates head toward the farewell drinks, ICE Barcelona 2026 solidifies its reputation not just as a trade show, but as the central nervous system of the global gaming industry.
