Hub88 has officially expanded its content aggregation capabilities through a new strategic partnership with online gaming studio Playzia.
This partnership underscores Hub88’s commitment to delivering a diverse and high-quality portfolio to its global network of licensed operators. By integrating Playzia’s full suite of games, the platform is enhancing its offering with a mix of slots, instant win games, crash mechanics, and table games.
A major highlight of this integration is the addition of Playzia’s recognizable game library. Operators using Hub88 will now have access to popular titles such as Tale of the Red Dragon, Crazy Chilli Party, The Great Fishing Adventure, Billionaire Wolf, and Sweet Candy Fortune.
Additionally, the agreement includes branded content, most notably Love Island™: Love in a Spin, developed under license from ITV Studios. This blend of original IP and branded entertainment is designed to assist operators in attracting a wide range of player demographics in regulated markets.
Technological innovation is central to this collaboration. Playzia brings its proprietary Cubicways™ mechanic to the Hub88 ecosystem. This unique feature, showcased in titles like Knights 2: The Dragon Cubicways™, offers players a dynamic gaming experience with rotating reel configurations that unlock new progression paths and environments.
This addition aligns perfectly with Hub88’s strategy of onboarding studios that merge pure entertainment value with technical iGaming expertise.
The deal is mutually beneficial, allowing Playzia to leverage Hub88’s extensive reach to enter new jurisdictions while providing Hub88’s partners with fresh, compliant content. Both companies have emphasized a “regulated-first” strategy, ensuring that the rollout meets the strict compliance standards of various global territories.
This collaboration signals a strong start to the quarter for Hub88 as it continues to curate one of the industry’s most robust aggregation platforms.
Ollie Castleman, Managing Director at Hub88 commented on the partnership:
“Playzia has built an impressive portfolio that balances innovation with broad player appeal. Their Cubicways™ mechanic brings something different to the market, while their branded titles create compelling experiences that attract new player segments. As operators look to differentiate their content offering and engage new demographics, partnerships like this become increasingly important.”
Joe Caetano, Commercial Director at Playzia, added:
“We’re thrilled to partner with Hub88, a platform that shares our commitment to seamless integration and delivering engaging gaming experiences. This collaboration enables us to reach new regulated markets and connect with operators looking for vibrant, high-quality content that resonates with diverse player audiences.”
