Following the high-energy premiere of Bet It Drives featuring Alex Pratt, GR8 Tech’s drive-time podcast changes pace for its second episode with Helen Walton, the Founder and Chief Commercial Officer of G.Games.
Walton is a dynamic innovator who transitioned from the world of global cosmetics to developing multiplayer slots, all without slowing down.
Walton’s impressive career includes managing global beauty brands at Unilever, working with creative agencies, and ventures in restaurants and music labels, culminating in the creation of a 200-title iGaming studio built from the ground up with a diverse team of 80. Renowned for embracing “the steep part of the learning curve,” Helen speaks openly with host Yevhen Krazhan about the mentality, risks, and pivotal moments that have defined her path.
Cruising through the streets of London, Helen discusses:
- How she transitioned from the world of fashion and beauty to the mechanics of reels and random number generators.
- The core principles that enabled her to succeed in a new and unfamiliar industry.
- The music she would select to represent her professional journey.
- The harshest piece of customer feedback she ever received and why it was so impactful.
- The iGaming industry jargon she would eliminate immediately.
- When she is open to networking, and when she prefers to disconnect from work.
- The most rewarding aspects of her job and why they hold more value than a salary.
Yevhen Krazhan, Chief Sales Officer at GR8 Tech and host of Bet It Drives, commented:
Helen’s story shows us that being brave and smart can lead to big rewards.
With its award-winning production crew, Bet It Drives swaps traditional studio interviews for the dynamic setting of a moving vehicle with rolling cameras and spontaneous conversation. Each episode features some of the industry’s most compelling figures on a drive through London, where the scenery and dialogue are in constant motion.
The format is a blend of an interview and a road trip, offering a fast-paced, personality-focused look that captures the speed, unpredictability, and human element of the iGaming world.
Episode 2 with Helen Walton is available now on YouTube, Spotify, and Apple Podcasts. Prepare for innovative ideas, candid insights, and a career story that shows taking the scenic route can be the most direct path to success.
