Scientific Games has announced an expansion of its digital lottery portfolio through its exclusive licensing agreement with Hasbro, revealing that new iLottery games based on the iconic board games Monopoly and Battleship are in development.
To bring these classic brands to the digital lottery space, the industry giant has partnered with the London-based development studio Pixiu Gaming. The new titles are scheduled for a future release on the SG Content Hub platform.
This strategic initiative taps into the significant and growing trend of adapting classic board game IPs for the global gaming sector.
The commercial viability of such ventures is well-established. Monopoly-themed lottery products alone generated over $2 billion in retail and digital sales across 33 lotteries worldwide during 2025.
This move by Hasbro and Scientific Games follows a pattern seen across the industry, with other major brands like Mattel also adapting their properties for new gaming formats.
The collaboration is designed to combine Scientific Games’ vast distribution network with Pixiu Gaming’s specialized creative talent.
Matt Lynch, President of Digital for Scientific Games, praised the developer’s unique artistic vision, stating it is expected to deliver a differentiated offering to the market. He noted the goal is to expand gameplay options for existing players while providing novel experiences to attract a wider demographic.
Matt Lynch, President, Digital for Scientific Games, said:
Their unique approach to game development and artistic vision brings a differentiated offering to market that will add depth to iLottery portfolios by expanding game play options for existing players while bringing new game experiences to attract new players.
Echoing this, Pixiu Gaming Co-Founder Tony Plaskow highlighted his team’s focus on creating exciting and brand-sensitive games that honor the legacy of the beloved Hasbro IPs.
We look forward to working with Scientific Games and Hasbro to create exciting, brand-sensitive Monopoly and Battleship-themed iLottery game experiences.
Scientific Games is a dominant force in the industry, providing content and services to 150 lotteries across 50 countries and managing a portfolio of over 100 licensed brands.
Pixiu Gaming contributes its own specialized experience to the project, with a notable focus on Keno games and a strong operational presence in key Canadian, US, and European markets.
