Hard Rock Bet has officially debuted in Michigan, launching both its online sportsbook and casino platforms. This expansion marks a significant milestone for the Seminole Hard Rock Digital brand, bringing its total operational footprint to ten states, with Michigan becoming the second state to feature its iGaming offering.
The launch was made possible through a strategic partnership with the Hannahville Indian Community, operators of the Island Resort & Casino in Harris. Hard Rock Bet steps in to replace Sports Illustrated as the tribe’s digital partner.
The previous partnership was managed by evoke (formerly 888 Holdings), which exited the US B2C market following a strategic review earlier in 2024. As part of that exit, Hard Rock Digital acquired 888’s US B2C assets, paving the way for this transition.
Michigan players can now access a wide array of gaming options via the Hard Rock Bet platform, including slots, in-house progressive jackpots, live dealer tables, and exclusive Hard Rock-branded titles. The offering is fully integrated with the Unity by Hard Rock loyalty program, allowing players to earn rewards across the brand’s physical and digital ecosystem.
To support the launch, Hard Rock has initiated a comprehensive multi-channel advertising campaign across TV, radio, and digital media.
Henry Williams, executive director of the Michigan Gaming Control Board, welcomed the new entrant, emphasizing the importance of consumer protection and integrity in the state’s rigorous regulatory environment.
He expressed optimism that the partnership would deliver a safe and enjoyable experience for Michigan bettors.
Marlon Goldstein, Executive Managing Director and CEO of Hard Rock Digital, said:
“This expansion represents a major milestone for Hard Rock Bet and reinforces our ascent as one of the fastest-growing digital gaming brands in the United States. Our launch in Michigan builds on our momentum as we bring the legendary Hard Rock experience to more fans across the country, offering a trusted online casino and sportsbook on our top-rated and easy-to-use platform.”
Henry Williams, Executive Director of the Michigan Gaming Control Board, said:
“This approval reflects our continued focus on maintaining integrity, transparency and consumer protection in Michigan’s online gaming and sports betting space. We look forward to seeing the Hannahville Indian Community and Hard Rock provide a safe, responsible and enjoyable wagering experience for players across the state — and especially for those served by one of Michigan’s long-standing tribal gaming operators in the Upper Peninsula.”
