Hard Rock Digital has officially launched its acclaimed Hard Rock Bet platform in Colorado, bringing its online sportsbook to the Centennial State.
The move marks the ninth state for the top-rated sports betting app and represents a significant development in the mature Colorado market, as Hard Rock Bet is the first new sportsbook operator to launch there since January 2024.
The arrival of Hard Rock Bet introduces a fresh and robust betting experience for sports fans in Colorado, a state known for its competitive and established sports wagering landscape.
The platform is celebrated for its user-friendly interface, seamless navigation, and a wide array of betting options, including popular features like same-game parlays, in-play betting, and unique promotional offers. This launch provides Colorado bettors with a compelling new alternative from a globally recognized entertainment brand.
To celebrate its entry into the state, Hard Rock Bet has unveiled an aggressive welcome offer designed to attract new players. Customers who sign up can take advantage of a “Bet $5 and Get $150 instantly in Bonus Bets” promotion.
This type of immediate bonus is a strategic move to quickly establish a customer base and make a strong first impression in the competitive market.
The Colorado launch is the latest step in Hard Rock Digital’s focused national expansion strategy. The company has steadily increased its footprint across the United States, leveraging the strong brand recognition of Hard Rock to build a loyal following.
Matt Primeaux, Hard Rock Bet’s Executive Managing Director – President & Chief Revenue Officer, commented:
Hard Rock Bet Sportsbook is bringing an exciting new experience to Colorado players with deep betting markets on all major sporting events plus local favorites like table tennis and MMA. With our top-rated platform, weekly Legendary Reward Drops, and integration into Unity by Hard Rock, we’re confident that Coloradans are going to love the Hard Rock Bet Sportsbook experience.
