In a major move for the North American esports market, Hard Rock Bet Sportsbook has expanded its digital offering through a strategic integration of H2H Global Gaming League (H2HGGL) eFootball content.
Supplied by SIS Content Services, this addition positions Hard Rock Bet as one of the first US operators to offer 24/7 eFootball betting, now available to customers across seven states.
Rapid Scaling and Integrity Standards
The H2H Global Gaming League will initially be delivered via two live streams, offering over 25,000 events annually. Projections suggest this volume could double by 2026, potentially bringing the total annual H2HGGL event count on the platform to over 275,000.
Notably, the H2HGGL is the first esports product to receive the Gold Standard accreditation from the Esports Integrity Commission (ESIC), ensuring the highest tiers of monitoring and governance.
Michele Fischer, Vice President at SIS Content Services, highlighted the product’s appeal:
“H2HGGL eFootball offers American bettors around the clock opportunities to engage in one of the most popular US sports. It provides Hard Rock Bet Sportsbook with another compelling, commercially successful product that adheres to the strictest integrity standards”.
A Future-Focused Partnership
For Hard Rock Bet, the launch strengthens a core vertical of high-frequency, short-duration events that perfectly complement traditional sportsbook schedules. Neil Walsh, SVP-Sportsbook at Hard Rock Digital, noted:
“We’re excited to expand our partnership with SIS and be one of the first operators to introduce this new, always-on football experience to our players”.
