New data from global betting and gaming group Entain reveals that major standalone events continue to dominate the sports betting landscape. The 2025 ranking, derived from activity across Entain’s sportsbook brands, shows that the Grand National remains the undisputed king of the global betting calendar, surpassing even the Super Bowl and major football finals.
Racing and NFL Lead the Pack
Horse racing secured the top spot, with the Grand National driving the highest volume of bets. Other key racing fixtures, including the Cheltenham Gold Cup and the Coral Scottish Grand National, also featured prominently. The Super Bowl ranked second overall, reinforcing its status as a massive global betting event, while early-season NFL primetime games notably cracked the top 20.
Finals Over Fixtures
In football, betting interest was heavily concentrated on decisive matches rather than routine league play. The Champions League Final, Club World Cup Final, and Nations League Final all ranked within the top ten. Domestic rivalries, such as Manchester United vs. Liverpool, were the only regular-season matches to make the top 50, suggesting bettors prefer the high stakes of “must-win” games.
Corporate Insight
Greg Ferris, Managing Director of Sports at Entain, highlighted the cultural significance of these top events. “From Cheltenham to the Super Bowl, and from Champions League to the Libertadores Final, this list shows how our customers’ interests span continents and sports,” Ferris said. “The Grand National and the Super Bowl are cultural phenomena that transcend sports and are annual traditions for recreational customers.”
The data underscores a clear trend: while daily sports provide a baseline, it is the flagship tournaments and finals that drive the massive spikes in global betting engagement.
