GR8 Tech is steering iGaming media in a new direction with “Bet It Drives,” a podcast that takes the industry’s most interesting voices out of the studio and into the fast lane.
Hosted by CSO Yevhen Krazhan, each episode is filmed entirely in a moving car, using London as a dynamic backdrop.
Departing from predictable Q&A sessions, “Bet It Drives” leverages an award-winning film crew to pair high-energy visuals with relaxed, unscripted dialogue. The format is designed to create a comfortable atmosphere where guests can share candid insights.
The premiere episode features Alex Pratt, Group Managing Director of Clarion Gaming, who is responsible for leading B2B brands such as ICE, iGB Affiliate, and iGaming Business. With over two decades of industry experience, Pratt has played a key role in its evolution and is known for his expertise in emerging markets and technological trends.
During the drive, Alex discussed a range of topics, including:
- His personal preference between ICE and iGB Live, and the reasons for his choice.
- The complex process of organizing major industry events, including behind-the-scenes details on significant decisions like relocating ICE to Barcelona.
- The impact of strategic partnerships with major technology companies on the future of iGaming.
- Key advice for startups aiming to maximize their impact at industry conferences.
- A look into his personal Spotify playlist and the music that motivates him.
- His reflections on the most impressive and memorable exhibition booths he has encountered.
- A candid take on which panels or participants he believes could be excluded for the benefit of the industry.
- Anecdotes from noteworthy after-parties that have left a lasting impression.
With upcoming guests including Stephen Crystal, Rohini Sardana, and Helen Walton, “Bet It Drives” is set to deliver brilliant storytelling and unscripted moments. You can access GR8 Tech‘s Episode 1 on YouTube or Spotify.
Yevhen Krazhan, CSO at GR8 Tech, commented:
Bet It Drives was born from a simple idea—great conversations happen when people feel at ease. Driving through London strips away the formality, lets personalities shine, and captures the pace and unpredictability that define the iGaming industry.
Alex really showed us what is happening on the front and the back of high-end igaming events. From the strategic calls that shape entire conferences to the wild stories that never make the press, this episode is a perfect mix of insider knowledge, candid moments, and the kind of energy that makes you wish the ride was longer.
