Golden Whale, a market-leading provider of AI and machine learning-driven solutions for the iGaming industry, has announced an exciting new partnership with the legendary German betting brand merkurbets.de.
The collaboration will integrate Golden Whale’s advanced technology into the merkurbets.de sports betting platform to significantly enhance its customer engagement and personalization capabilities.
As a prominent online sportsbook in Germany and an official partner of Bundesliga clubs like RB Leipzig and 1. FC Köln, merkurbets.de holds a strong position in the market.
Through this new alliance, the company will leverage Golden Whale’s innovative tools to create a more compelling and tailored experience for its users. The integration will feature Golden Whale’s ‘Foundation’ platform and its semi-automated machine learning system, ‘LOOPs’.
These solutions will provide merkurbets.de with powerful data-driven insights, enabling the operator to generate real-time recommendations for business optimization.
By harnessing this technology, merkurbets.de aims to deliver a highly personalized player journey, which is expected to boost user engagement, improve retention rates, and ultimately drive profitability.
The partnership signals a commitment from both companies to innovate within the competitive German betting landscape.
Both Golden Whale and merkurbets.de have expressed enthusiasm for the potential of this collaboration, anticipating that the fusion of cutting-edge AI technology with a well-established betting brand will cement merkurbets.de’s status as a market leader and set new standards for player experience in the industry.
Eberhard Dürrschmid, CEO at Golden Whale:
“Partnering with one of Germany’s best-known online betting brands is testament to the waves Golden Whale is making in the iGaming industry and we’re really looking forward to working with merkurbets.de to find out how our advanced AI and ML-driven solutions can help cement their position as a market leader.”
Christian Gruber, COO at merkurbets.de:
“With AI optimisation and data-driven personalisation being important parts of all operators’ player engagement toolkits, we’re delighted to be working with one of the industry’s leading exponents in Golden Whale and can’t wait to see how their tech can help us provide an even better experience for our customers.”
