GinjaBet, a rapidly growing Nigerian operator, has significantly bolstered its portfolio of casino content through a new integration with QTech Games, a leading game aggregator specializing in emerging markets across Africa.
This collaboration aligns the complementary goals of both companies: delivering a simplified and optimized betting experience tailored for the next generation of Nigerian players.
As the Nigerian market matures, customers are increasingly demanding experiences that are not only functional but also personalized to their preferred betting patterns. QTech Games addresses this need by providing an adaptable range of content that is both locally authentic and universally appealing.
This project included careful curation to responsibly track Nigerian player proclivities and optimize the user journey across the casino vertical.
GinjaBet’s interface has been optimized for mobile-first play, leveraging QTech’s fully-owned technical platform. This foundation provides the operator with the fastest integration available, ensuring reliable performance and localized customer support.
The partnership will also explore powerful cross-sell opportunities between sportsbook and casino, an effort expected to be strongly supported by upcoming global sports events like the football World Cup, which serves as a crucial acquisition driver in Africa.
QTech Games emphasizes understanding markets at a hyper-local level and bridging the gap between retail and online channels.
The aggregator’s proprietary technology ensures it not only aggregates games but also adds engaging features like its AI-driven recommendation engine, QTech Play, alongside tournament and progressive-jackpot elements designed to overcome common regional challenges such as limited access to fast networks or high data costs.
This robust, scalable framework positions GinjaBet for sustained rapid growth.
Katerina Mayorova, QTech Games’ Head of Region for Africa:
We’re thrilled to already be live in Nigeria with GinjaBet, a dynamic brand that is picking up some irresistible momentum in a competitive marketplace. We’re proud to put our shoulder to the wheel of their ambitions, affording GinjaBet the ability to scale their casino content with more localised games and product developments. QTech Games has placed a premium on understanding markets at a hyper-local level, alongside bridging that gap between retail and online channels, to open a flexible gateway to success in the Nigerian betting environment. With its mobile-first penetration, comparatively mature smartphone adoption rates and ramping digital economy, Nigeria remains one of Africa’s largest economies, and GinjaBet’s recent growth only underscores the opportunity.
Joe Richa, Ginjabet CEO:
GinjaBet is committed to a conscious strategy of harnessing world-class technology and local Nigerian culture. This partnership with QTech is an organic extension of that approach across our stunning new casino suite which showcases globally recognised games, ably supported by specialised content, culturally pertinent promotions, and a tone of voice pitched to connect with younger Nigerian demographics.
