BETER, an award-winning provider of fast-betting content and data for the esports and sports sectors, has officially entered into a strategic partnership with FIRST – Best in Sports, a prominent Tier-1 sportsbook supplier.
This collaboration will see FIRST integrate BETER’s highly popular ESportsBattle tournaments, featuring eFootball and eBasketball, as well as the globally recognized Setka Cup table tennis tournaments, into its advanced sportsbook platform.
The partnership aims to deliver a next-generation betting experience to a broader audience across key markets.
BETER is renowned for its extensive portfolio, delivering 24/7 live streaming, real-time data, and precise odds for approximately 700,000 fast-paced events each year.
The company’s events typically offer up to 50 distinct markets and maintain an average operator margin of 7.5% or higher. Its content is held to high standards of fairness and transparency, reinforced by collaborations with integrity bodies like ESIC and IBIA.
FIRST provides a fully managed, high-performance sportsbook engineered for speed, scalability, and precision, with a strong operational footprint in Latin America, Europe, and Africa. The company specializes in sharp pricing, deep trading expertise, and rapid market rollout for its operator partners.
This alliance brings together two companies recently honored at the SBC Awards, where BETER secured the Silver Award for Live Betting Product and FIRST was named Sportsbook Supplier of the Year.
The integration of BETER’s proven, engaging content with FIRST’s powerful platform is expected to provide operators with a competitive edge, faster time-to-market, and enhanced player engagement.
The collaboration is poised to deliver significant value to both parties and their respective clients in the global betting industry.
Gal Ehrlich, CEO of BETER:
“The partnership between BETER and FIRST brings together two pioneering providers committed to delivering next-generation betting experiences. FIRST has launched our collaboration by integrating a suite of our most popular products—EsportsBattle for esports and Setka Cup for sports—both proven to engage players and deliver the fast-betting thrills they seek. This is a great partnership, and our teams are looking forward to a fruitful collaboration.”
Tom Light, CEO of FIRST:
“BETER’s fast-betting portfolio fits exactly what FIRST was built for: a high-performance sportsbook crafted by specialists. Together, we give operators a direct route to Tier-1 competitiveness, faster time-to-market, higher player engagement, and the confidence to go head-to-head with the biggest brands across LatAm, Europe and Africa from day one.”
