Former Premier League and Spain international striker and football legend Fernando Torres has been named the new official brand ambassador for the online gaming company BoaBet.
The partnership will see the football icon feature in a series of brand awareness campaigns and global marketing initiatives designed to elevate BoaBet’s profile among sports fans.
In his new capacity, Torres will engage with audiences and promote the brand’s diverse offerings.
To launch the collaboration, BoaBet is offering fans a unique opportunity to win one of ten football jerseys from Liverpool or Chelsea, Torres’s two former Premier League clubs, each personally signed by the legendary player.
This move aligns with a growing industry trend of leveraging the star power of retired football personalities.
This summer, several other high-profile former players have partnered with betting firms, including Patrice Evra with Stake, Thierry Henry with Betway, and John Terry, who joined Lebom as both an ambassador and an investment partner.
The announcement comes after BoaBet officially relaunched its platform in May following a six-month period during which it shared its player pool with Unibet.
The company is now focused on establishing a distinct brand identity, a goal that the partnership with Torres is expected to significantly advance.
The collaboration aims to merge the excitement of top-tier sports with a premium gaming experience, leveraging Torres’s reputation for excellence and his widespread appeal to connect with a global fanbase.
Management views the partnership as a pivotal step in its strategy to become a leading name in the competitive online betting market.
Valery Leprevost, BoaBet Communications Director, stated:
As sports fans ourselves, we are incredibly thrilled and excited that Fernando has chosen to be the face of BoaBet. He is obviously a bona fide football legend, having won everything a footballer could dream of in his career, from the World Cup to the Euros and the Champions League. We know that Fernando shares our intense passion for sport, as well as our eagerness to connect with sports fans from around the world. BoaBet is not just another betting brand. From Sportsbook to Casino, Poker to Bingo, everything we do is inspired by our love of the game. So, for us, teaming up with Fernando Torres is a match made in heaven.
