FDJ UNITED has signed an expanded agreement with Kambi Group plc to access the supplier’s full Odds Feed+service, significantly extending an existing partnership that previously focused solely on esports odds.
This strategic deal enables the operator’s Online Betting & Gaming division to integrate Kambi’s complete library of pre-match and live sports odds directly into its proprietary sportsbook platform.
Following its recent acquisition of Kindred Group, FDJ UNITED continues to build out its in-house sportsbook capabilities. The new agreement allows the operator to select and adapt Kambi’s traded odds to support its specific pricing strategy.
Concurrently, Kambi will continue to supply its Turnkey Sportsbook solution in markets that have not yet migrated to FDJ UNITED’s internal platform.
The partnership, structured as a multi-year deal, grants FDJ UNITED immediate access to Kambi’s comprehensive Odds Feed+ catalogue via API.
This service delivers pre-match and live odds across a broad range of sports, including micro markets and player proposition bets, drawing on Kambi’s reported €17 billion in global liquidity.
The expanded collaboration is a key component of FDJ UNITED’s approach to combining best-in-class external supplier technology with the development of its own sportsbook systems as it scales within regulated iGaming markets.
Executives from both companies hailed the deal as a milestone, emphasizing the need for flexible, high-quality, and trusted odds feeds in an increasingly competitive sports betting landscape.
Werner Becher, CEO of Kambi Group:
We are delighted to agree this partnership with FDJ UNITED as we continue to expand the list of operators leveraging parts of our Odds Feed+ product. As the sports betting landscape becomes ever more competitive and complex, the need for a flexible, high-quality, trusted odds feed has never been greater. Given our vast experience in sports trading, along with our large global liquidity, we believe our Odds Feed+ solution will become the go-to odds feed for visionary operators, such as FDJ UNITED.
Nils Andén, Chief Online Betting & Gaming Officer at FDJ UNITED:
Partnering with Kambi and expanding our Odds Feed+ agreement into selected sports is an important milestone as we continue the migration to our in-house sportsbook platform. Odds Feed+ gives us the quality, flexibility and control we need to tailor our sportsbook, while benefiting from the reliability and expertise of a true industry leader like Kambi.
