BetMGM has announced a strategic partnership with FashionTV Gaming Group to bring a touch of high-fashion luxury to the North American iGaming market.
The collaboration will see the exclusive launch of FashionTV-branded games on BetMGM Casino and Borgata Online Casino, merging the world of high-stakes gaming with the glamour of the runway.
A “High-Gloss” Experience
The partnership kicks off with the release of FashionTV Blackjack and FashionTV Roulette. These titles are already live in Michigan, New Jersey, and Pennsylvania, with expansion to other jurisdictions planned pending regulatory approval. The games are designed to blend the mechanics of traditional casino tables with the “style, sophistication, and global prestige” of the FashionTV brand, which broadcasts to billions of viewers worldwide. The aesthetic promises a “high-gloss” experience that differentiates these tables from standard offerings.
Strategic Brand Synergy
The deal represents a strategic move by BetMGM to integrate pop culture and luxury lifestyle brands into the online casino experience, aiming to attract a demographic interested in fashion and entertainment. “We’re creating experiences that go beyond gameplay and connect players to the brands they love,” said Oliver Bartlett, VP of Gaming at BetMGM.
Moshe Cohen, President of FashionTV Gaming Group, echoed this sentiment, calling BetMGM the “perfect partner” to transform their vision into a success story in the US market. The new games join BetMGM’s extensive library of over 5,400 titles, further diversifying its offering for players seeking premium, branded content that offers more than just the turn of a card.
