FanDuel, North America’s premier online gaming company, has announced a landmark partnership with Amazon, becoming the official odds provider and an official partner for all NBA and WNBA broadcasts on Prime Video.
This partnership between FanDuel and Amazon Prime industry leaders aims to significantly enhance the viewing experience for basketball fans by integrating dynamic betting content directly into live game streams.
Starting this upcoming NBA season, viewers will have access to two new, opt-in features: Odds View and Bet Tracking.
The Odds View experience, available on supported devices, will present a rotating overlay of live betting markets from FanDuel’s sportsbook, including moneylines, spreads, player props, and parlays.
The more personalized Bet Tracking feature allows fans to link their FanDuel and Prime Video accounts to display their active NBA bets on-screen in real-time, showing progress and won/lost status. It is important to note that the integration does not allow users to place bets directly on the Prime Video platform.
As part of the multi-faceted agreement, NBA on Prime analyst and former six-time All-Star, Blake Griffin, will also serve as a brand ambassador for FanDuel.
In this role, Griffin will leverage his unique personality and perspective on the game across various FanDuel creative campaigns, on-air segments, social media, and live events.
Both companies have emphasized that responsible gaming is a core principle of the new features. The tools are strictly optional and can be disabled at any time through the Prime Video app settings.
This approach ensures that entertainment remains the primary focus, aligning with FanDuel’s commitment to providing comprehensive tools that help customers set appropriate limits and engage with the platform safely.
What the Partnership Brings
For Basketball Fans & Viewers:
- Live Betting Information: A new “Odds View” feature provides a rotating feed of real-time FanDuel odds for markets like moneylines, spreads, and player props directly on the screen.
- Personalized Bet Tracking: An opt-in tool that allows users who link their accounts to see their active FanDuel NBA bets, including progress and win/loss status, during the live broadcast.
- Enhanced Viewing Experience: A more immersive and integrated way to watch live NBA and WNBA games, bridging the gap between the on-court action and betting markets.
- New Expert Content: Access to content and insights from former NBA All-Star Blake Griffin in his new role as a FanDuel brand ambassador.
For FanDuel and Amazon Prime Video:
- Official Partner Status: FanDuel is now the official odds provider and an official partner for all NBA and WNBA broadcasts on Prime Video.
- Audience Growth: The integration allows FanDuel to connect with its existing customers while reaching a massive new audience of basketball fans on a major streaming service.
- Broadcast Innovation: Amazon Prime Video enhances its sports broadcasting product with a unique, interactive feature that deepens fan engagement.
- High-Profile Ambassador: The partnership establishes Prime Video analyst Blake Griffin as a FanDuel ambassador, creating a seamless promotional link between the two companies.
Mike Raffensperger, President of Sports at FanDuel:
“Our partnership as the official odds provider for NBA and WNBA on Prime Video represents a significant milestone in how we connect with basketball fans. By integrating custom content into Prime Video’s NBA broadcasts, we will enhance the fan viewing experience and connect with new audiences.”
Danielle Carney, Head of U.S. Video and Live Sports Sales, Amazon Ads:
“It’s important to partner with brands that are invested in enhancing the fan experience. We’re helping to transform how brands reach highly engaged consumers. By prioritizing innovation and storytelling we can create unique opportunities for brands to connect with their audiences that are more meaningful.”
