Evoke, the owner of 888 and William Hill, announced its fifth successive quarter of growth in Q3 2025, with group revenue increasing by 5% year-on-year to £435 million.
This sustained performance was marked by growth across all three of the company’s operating divisions, driven partly by a welcome return to growth in the retail gaming sector.
Overall retail revenues saw a 6% increase, a positive signal following previous dips. Both the sports betting and gaming casino divisions also reported solid growth of 6% each.
The crucial UK and Ireland online division registered a modest 1% revenue growth, primarily fueled by an 8% rise in sports revenue. However, this was slightly offset by a 2% decline in gaming revenue.
Evoke noted that 888’s performance in the UKI online sector “continues to be a drag on growth” due to the company intentionally reducing marketing spend.
This strategic pullback is aimed at achieving “higher marketing returns” and generating strong double-digit contribution growth across both the 888 and William Hill brands.
The International division proved to be a strong performer, reporting an 8% rise in revenue. This growth was boosted by significant double-digit increases in Italy, Denmark, and Romania.
Denmark, in particular, saw a “significant acceleration of growth” with revenue up 19%. However, this international momentum was partially curtailed by a slowdown in Spain and a decline in less central non-core international markets.
The migration of 888 Romania into the Winner brand led to a temporary slowdown for 888, though Evoke stated this move is “unlocking significant product improvements and localisation for 888 customers.”
Evoke is now looking forward to accelerating its growth in Q4 through continuous product enhancements, including improvements to retail sports offerings and the recently launched new William Hill Vegas app. The company remains confident in achieving its implied adjusted EBITDA guidance of £362 million for FY25.
Per Widerström, CEO of Evoke, commented on the Q3 2025 strategic progress:
“During Q3 we continued to execute against our strategy which is transforming our long-term competitive capabilities and building a more efficient and profitable business. With retail continuing the improving trend from Q2, all three divisions were in growth during the quarter. Whilst our refined approach to UK online marketing to drive improved profitability slightly held back our top-line performance, we are pleased to have recorded our fifth consecutive quarter of profitable growth.”
He also outlined the company’s forward-looking strategy:
“We have clear plans in place to support an improvement in revenue during Q4 through continued acceleration in product enhancements, including retail sports and our recently launched new William Hill Vegas app. We are also making ongoing improvements to our customer lifecycle management capabilities. Alongside this, the improvements we have made to the operating model and efficiencies in our cost base mean we remain confident of achieving our implied adjusted EBITDA guidance, which would outperform market expectations.”
