Leading iGaming software supplier EveryMatrix and marketing automation leader Optimove have launched a real-time integration aimed at transforming how operators execute player engagement strategies.
This new partnership allows operators to trigger personalized marketing campaigns in real time based on user behaviour within EveryMatrix’s casino, sportsbook, and payment solutions.
The goal is to improve customer retention, lifetime value, and overall ROI by tailoring promotions and offers instantly, rather than relying on delayed batch campaigns.
Optimove’s platform uses behavioural modelling and predictive analytics to deliver hyper-personalized messages, while EveryMatrix provides the operational infrastructure and access to real-time player activity data.
Together, the integration bridges the gap between player interaction and timely, relevant marketing execution.
Operators using the combined tech can now identify key moments—such as sudden losses, big wins, or session inactivity—and immediately engage users with targeted offers, loyalty rewards, or reactivation messages.
Kevin Furlong, Group CPO, EveryMatrix, commented:
This integration adds tremendous value for our operator partners. Combining our robust gaming infrastructure with Optimove’s Positionless Marketing platform with its real-time marketing engine allows our clients to deliver deeply personalized player experiences when they matter most.
This dynamic approach significantly boosts user satisfaction and business performance.
The announcement reflects a broader trend in the iGaming industry toward personalization and data-first marketing. As customer acquisition costs rise, real-time personalization is becoming an essential competitive edge, especially in mature markets.
The real-time integration is now available to clients across global regulated markets, and early adopters have reported significant improvements in engagement rates and retention.
For operators seeking to refine their CRM workflows and stay ahead in a crowded market, the EveryMatrix-Optimove alliance offers a compelling next-generation solution.
Motti Colman, VP Revenue, Gaming at Optimove, said:
We are confident that with EveryMatrix’s powerful platform solutions, combined with our real-time capabilities, operators can realize a new level of speed and precision in marketing. This reflects the power of Positionless Marketing in action. We’re giving operators the tools to act instantly on player behavior without waiting on analysts, engineers, or manual processes. It’s all about speed, personalization, and removing the bottlenecks that hold marketing teams back.
