LiveScore Group, a major operator in the sports media and betting industry, has announced a strategic partnership with Enteractive, a leading service provider in player conversion and reactivation.
The collaboration will see Enteractive deploy bespoke reactivation campaigns across LiveScore Group’s prominent LiveScore Bet and Virgin Bet brands to re-engage lapsed players and activate dormant accounts.
The partnership is designed to enhance LiveScore Group’s customer relationship management (CRM) capabilities by targeting two key player segments: registered users who have not yet made a deposit and former players who have become inactive.
Enteractive will apply its proven methodology to LiveScore Bet, which operates in the UK, Ireland, Bulgaria, and Nigeria, and Virgin Bet, which operates as a sportsbook and casino brand exclusively in the UK. The initiative aims to boost player retention and maximize lifetime value across these key markets.
Enteractive is recognized globally for its effectiveness in revenue generation within the iGaming sector.
The company’s approach combines its proprietary (Re)Activation Cloud™ technology platform with personalized, one-on-one human interaction. This allows for the seamless integration of an operator’s player database and enables Enteractive’s team of native-speaking call agents to conduct authentic, tailored outreach to players by phone.
This personalized method has proven highly effective at rebuilding player relationships and encouraging their return to a brand’s platform.
By leveraging Enteractive’s services, LiveScore Group is tapping into a system with a formidable track record. In the last year alone, Enteractive engaged with over 12 million players, generating more than €60 million in additional revenue for its global operator partners.
The partnership aligns with LiveScore Group’s commitment to responsible gaming by providing a personalized and human-centric way to reconnect with its diverse player base.
LiveScore Bet and Virgin Bet Director, Dominic Vye, commented:
Partnering with Enteractive allows us to broaden our service offerings and engage our audience in new and exciting ways. Enteractive’s personalised approach to player engagement stands out in its ability to deliver real impact. This one-on-one approach will help us re-engage audience segments which we’ve found respond better to the more personal touch.
Pedram Padidar, Enteractive COO, added:
LiveScore has built a strong ecosystem for sports fans and bettors alike, and we’re pleased to bring our expertise into that space. Effective reactivation isn’t just about re-contacting players – it’s about knowing when and how to engage in ways that feel relevant and personal. That’s where we can add real value. Our role will be to complement their CRM strategy with a more personal approach, helping to reconnect with players in a way that puts the user experience first.
