BETER, a leading provider of next-generation betting and gaming solutions, has announced a major content agreement with Entain CEE, the Central and Eastern European division of the global gaming giant.
This strategic partnership will see BETER supply its comprehensive suite of in-house sports and esports content to Entain’s regional brands, starting with the prominent Croatian operator, SuperSport.
The deal marks a significant step in BETER’s expansion strategy, aligning the company with one of the world’s most powerful tier-one operators.
Under the terms of the agreement, BETER will integrate its hyper-accurate odds for approximately 700,000 fast-paced events annually, offering up to 50 markets per event with an average operator margin of 7.5%+.24/7 live streaming services, into the Entain CEE platform.
This will provide SuperSport customers with access to a vastly enhanced selection of betting opportunities, powered by BETER’s industry-leading data and technology.
For Entain CEE, this collaboration is a key move to enrich its product offering and deliver a more engaging and diverse betting experience to its player base.
By incorporating BETER’s fast-paced content, which is specifically designed to boost engagement and retention, Entain CEE aims to solidify its market-leading position in Croatia and across the wider CEE region.
The partnership will allow SuperSport to offer a more dynamic and responsive sportsbook, catering to the evolving demands of modern bettors who seek a constant stream of high-quality, 24/7 betting events.
Both companies have lauded the partnership as a perfect strategic fit. BETER gains a powerful distribution channel through a highly respected operator, while Entain CEE enhances its platform with best-in-class content.
The initial launch with SuperSport is expected to be the first of several integrations across Entain CEE’s portfolio, signaling a long-term and mutually beneficial collaboration.
Gal Ehrlich, CEO of BETER, said:
We are delighted to welcome Entain CEE to our growing roster of partners, underlining the demand for our products among the industry’s leaders. Fast-betting content has become essential for operators seeking to engage the next generation of players, and our suite of fast-paced products sets the standard for others to follow. We look forward to working closely with the SuperSport and STS teams to further develop the Croatian and Polish markets together.
Ivan Gojic, Chief Sportsbook Officer at Entain CEE, added:
Fast-betting content is non-negotiable for operators looking to deliver next-gen experiences to bettors, and that’s exactly what we work hard to achieve at SuperSport and STS. This is why we chose to join forces with BETER, the market leader in fast-betting content for both esports and sports. This is a deal that brings a lot of thrilling content to our players, and that’s what makes it such an important partnership for us and our bettors.
