Leading slot game provider Endorphina has officially announced its participation in ICE Barcelona 2026. The company is set to unveil one of its most unconventional exhibition concepts to date at the event. Situated at Booth 2V70, the stand will be fully inspired by the upcoming slot release titled Cockroach Fortune which is scheduled to launch this January.
An Immersive and Unconventional Experience
Endorphina is moving away from the standard clean and predictable exhibition formats found at most trade shows. Instead, the company has designed an immersive booth that mimics a lived in apartment that has been completely taken over by cockroaches. These insects will appear throughout the entire space, integrated into the interior design and visual details.
They will even feature on the creative Meet Us banners where cockroaches appear to crawl across the faces of the Endorphina team members.
The concept reflects the spirit behind the Cockroach Fortune title and the brand approach to creative marketing which is described as bold, playful, and impossible to ignore. Cockroaches are known for their resilience and ability to survive in any environment. They serve as a visual metaphor for standing out in the highly competitive iGaming landscape.
Business and Networking
Visitors to the booth can expect interactive elements inspired by the universe of the game. Unexpected details will be placed around every corner, and the layout is designed to encourage relaxed and informal conversations rather than traditional stand meetings.
Beyond the unique creative experience, Endorphina will present its latest slot titles and showcase its full game portfolio. The team will also engage with partners on key topics such as performance, technical integrations, and expansion in regulated markets.
Endorphina has built a strong reputation for turning major industry events into creative brand moments. Previous examples include a Baywatch inspired activation in Lisbon and a construction themed stand in Rome. With this cockroach led takeover in Barcelona, the company continues to push the boundaries of how iGaming brands present themselves on the exhibition floor.
