Elantil Disrupts the Sportsbook Sector with High-Profile UnionBet Launch

Promotional graphic for UnionBet sports betting launch on the Elantil platform highlighting endless possibilities and effortless control.

Pioneering platform solutions provider Elantil has officially announced the launch of UnionBet, the first primarily sports betting-focused brand to utilize its disruptive iGaming technology.

The partnership marks a significant milestone for Elantil as it expands its strategic backbone beyond the casino sector into the global sportsbook arena.

A Scalable Foundation for Global Expansion

UnionBet enters the market with a comprehensive offering, providing competitive real-time odds on global sporting events and local favorites, including pre-match and live markets for football, tennis, and esports. The ecosystem is further bolstered by a massive library of over 3,000 slots, table games, and live dealer experiences.

To facilitate rapid growth, UnionBet is leveraging Elantil’s full product suite, which includes:

  • Intuitive Operational Management System (OMS): Designed to empower operators to enter new jurisdictions and scale at pace.
  • Real-Time Data Platform: Providing actionable insights into player behavior for personalized marketing.
  • Multi-Wallet & Multi-Currency Support: Ensuring seamless financial transactions across diverse markets.

Initially rolling out in multiple jurisdictions in accordance with relevant gaming licenses, UnionBet has already confirmed intentions to enter newly regulated markets in the near future.

Leadership Insights

The launch underscores Elantil’s commitment to providing flexible, results-driven technology that adapts to the specific needs of diverse operators.

Jonathan Gauci, Founder & CEO at Elantil:

“With Elantil having already helped a number of prominent online casinos set their brands apart from the competition, we’re really excited for the opportunity to do so again for a customer that’s primarily sports-betting focused.”

Gauci further noted that the selection of Elantil allows UnionBet to take full advantage of flexible solutions, making the provider the “perfect fit both to support their initial launch across a wide range of markets and to help them scale their business in the future”.

  • Dimitri Dimitrov Chief Content Officer

    Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles.

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