DraftKings Inc. has announced a strategic collaboration with Crypto.com | Derivatives North America to significantly broaden the scope of DraftKings Predictions.
This agreement introduces the platform’s first player-specific sports event contracts for the NFL and NBA, utilizing Crypto.com’s CFTC-regulated derivatives exchange.
Broadening Market Access
The partnership extends DraftKings’ reach into diverse prediction sectors, including soccer, MMA, golf, and the Olympic Games, supplementing existing markets from the CME Group. Future expansions are expected to include categories such as politics, culture, and entertainment.
Jeanine Hightower-Sellitto, SVP and GM of DraftKings Predictions, stated:
“This collaboration meaningfully expands customer access to trade on sports and a broader range of prediction markets and also reinforces our focus on delivering a more comprehensive and engaging experience”.
A Milestone for Distribution Travis McGhee, Global Head of Predictions at Crypto.com, echoed this sentiment:
“Connecting with DraftKings… is an important milestone for us because it allows us to not only expand access to prediction markets in sports, but it grows our distribution to prediction markets on cryptocurrencies, financials, companies, politics, culture, entertainment and beyond”.
The platform will also integrate Railbird Exchange in the coming months, further strengthening its federally regulated event contract offerings in eligible states such as California, Florida, Georgia, and Texas.
