Prediction market platform Polymarket has announced an exclusive partnership with Dow Jones, the parent company of The Wall Street Journal.
Under the agreement, Polymarket will provide real-time prediction data to be integrated across Dow Jones’ suite of digital publications, including Barron’s, MarketWatch, and Investor’s Business Daily.
Data-Driven Journalism
The partnership will see the launch of “consumer-facing features incorporating prediction market data,” such as custom earnings calendars that highlight market-implied expectations. This data will be displayed on homepages and market-related sections, offering readers a new layer of insight into corporate performance and global events.
“The Dow Jones group, including The Wall Street Journal, are setting a new standard for accessible, data-driven information to inform their readers,” said Shayne Coplan, founder and CEO of Polymarket. “This partnership combines journalistic insight with real-time market probabilities… to create a truly comprehensive news experience for readers.”
Enhancing Market Sentiment Analysis
Almar Latour, CEO of Dow Jones, emphasized the value of prediction markets as a tool for understanding collective beliefs.
“We’re making prediction markets data accessible to our users, because it’s a rapidly growing source of real-time insight,” Latour stated. “In partnering with Polymarket, we aim to help consumers better interpret market sentiment and assess risk alongside traditional financial indicators.”
The deal mirrors a similar arrangement between rival platform Kalshi and CNN, signaling a growing trend of mainstream media integrating prediction market data into financial and political reporting.
