Soft2Bet, the operator that owns the popular betting brands Betinia and CampoBet, has announced a major sponsorship deal with Denmark’s Divisionsforeningen in a bid that will to enhance the development of Danish football.
The multi-year agreement will run through the 2025/26 and 2026/27 seasons and includes naming rights for Denmark’s 1st, 2nd, and 3rd football divisions.
As part of the partnership, all three leagues will get a new official name starting next season and will be renamed as:
• 1st Division becomes the Betinia Liga
• 2nd Division becomes the CampoBet 2. Division
• 3rd Division becomes the CampoBet 3. Division
The sponsorship aims to enhance the visibility and appeal of lower-tier Danish football, with a special focus on elevating the matchday experience, improving fan engagement, and shining a brighter spotlight on the Danish clubs and players who compete across the country each week.
For Soft2Bet, this partnership is a long-term investment in Danish football’s infrastructure and community base that will undeniably increase its footprint, all while simultaneously helping football in Denmark get more fans.
Claus Thomsen, Director of the Divisionsforeningen, commented on the development:
We are very pleased that Soft2Bet has chosen to support Danish football so broadly. Having name sponsors for all three divisions recognizes the hard work of clubs across the country and helps boost awareness and growth.
Ole Hetman, Soft2Bet’s Scandinavian Director, echoed the sentiment:
This partnership is a major step in our dedication to Danish football. We’re proud to support local clubs and fans with a responsible, localized approach that aligns with the high standards of the Danish Gambling Authority.
The sponsorship agreement will also include tailor-made initiatives and campaigns to bring fans closer to the clubs and generate interest around the matches across the country.
Through this partnership, Soft2Bet not only cements its presence in Scandinavia but also plays a key role in nurturing the next generation of Danish football talent.
