LiveScore has revealed football legend Dimitar Berbatov as the official European Brand Ambassador for LiveScore Media and LiveScore Bet.
Known for his graceful style, excellent touch, and clinical finishing, as well as his illustrious football career, particularly his successful stints with Premier League giants Manchester United and Tottenham Hotspur, Dimitar Berbatov will play a key role in the upcoming campaigns of LiveScore, content initiatives and media appearances.
This strategic collaboration builds on his previous partnership with LiveScore for the campaign “Extra Added Time” which was particularly created to shed light on the significance of mental health.
One of the major highlights of the initiative was LiveScore’s pledge to donate £250 ($309) to charities for every important moment in the Premier League that occurred after the regular 90 minutes.
LiveScore official statement revealed that the reason why Dimitar Berbatov is the perfect brand ambassador is his status as one of the greatest European players in history, as well as his ability to inspire fans both on and off the pitch.
Sam Sadi, Chief Executive Officer of LiveScore Group, commented on the collaboration and expressed pride with the prospect of appointing a football icon such as Berbatov as brand ambassador, praising his character and fan engagement and describing them as the “perfect fit” for LiveScore.
We are proud to welcome Dimitar Berbatov as our brand ambassador. His iconic status in European football, combined with his ability to inspire fans on and off the pitch, makes him the perfect fit for LiveScore.
Dimitar Berbatov also commented on the prospect of representing LiveScore by saying that the “Extra Added Time” campaign was crucial for him to sign his deal, as it shows that LiveScore is dedicated to showing that football can inspire “positive change” where it truly matters.
I’m excited to continue my partnership with LiveScore, following the success of our ‘Extra Added Time’ campaign. Together, we’ve shown that football can inspire positive change, and I’m excited to build on that momentum. As someone who has lived and breathed the sport, I’m proud to represent the brand and look forward to helping bring fans even closer to the game we all love.
The news about the collaboration with Dimitar Berbatov and choosing him as brand ambassador is in the midst of a global expansion for LiveScore, something that saw Timothy Oh appointed as LiveScore’s first-ever Regional Director for Asia.
