Soft2Bet’s leading sportsbook and casino brands, Betinia and CampoBet, have officially announced a landmark partnership with Diego Simeone, the iconic manager of Atlético de Madrid.
Widely regarded as a tactician who defined an era of modern football, Simeone will serve as the official brand ambassador throughout 2026. This collaboration seeks to merge Simeone’s renowned philosophy of discipline and intensity with the operator’s commitment to personalised, player-centric gaming.
Simeone’s resume speaks for itself. Since taking the helm at Atlético in 2011, he has secured two LaLiga titles, two UEFA Europa League trophies, and multiple domestic cups. His “Cholismo” style, synonymous with grit, passion, and tactical rigour, will now influence the digital experience for players on the Soft2Bet platforms.
A New “Manager” Experience
Beyond traditional marketing, this partnership introduces a proprietary in-platform “Football Manager” feature. Mirroring Simeone’s own ascent in the footballing world, this gamified system allows users to progress from “Beginner” to “Legend.”
Players will earn points, unlock exclusive rewards, and engage in online fantasy matches. The core of this initiative is personalization; users can curate unique rosters and develop specific strategies, effectively stepping into the shoes of a manager.
Commenting on the new format, Diego Simeone noted that success requires sacrifice and precise decision-making. “With this new format, fans will be able to analyze every step they take based on different aspects and feel some of what I feel every game on the sidelines,” the Argentine manager explained.
The path to achieving your goal requires discipline, sacrifice, hard work, and trying to make the right decisions at all times. With this new format, fans will be able to analyze every step they take based on different aspects and feel some of what I feel every game on the sidelines.
Strategic Milestone
Alex Gitsik, CMO of Soft2Bet, described the alliance as a significant milestone for the company. “His leadership and dedication to excellence reflect the values we uphold across all our gaming platforms,” Gitsik stated. “We are excited to bring fans closer to the game they love, blending strategic gameplay with engaging gaming experiences.”
Partnering with a football icon like Diego Simeone is a major milestone for Soft2Bet and its brands, CampoBet and Betinia. His leadership and dedication to excellence reflect the values we uphold across all our gaming platforms. Through this unique collaboration, we are excited to bring fans closer to the game they love, blending strategic gameplay with engaging gaming experiences.
By integrating highly localised content suited to specific markets, Betinia and CampoBet aim to build long-term retention. Simeone is set to feature prominently across digital platforms and exclusive campaigns through the upcoming year.
