The momentum at SiGMA Eurasia 2026 in Dubai continues to build as Day 2 takes center stage. Following a high-octane opening day, the second day of the summit shifts focus toward leadership, inclusive corporate culture, and the technical evolution of digital platforms.
To help you navigate today’s intensive schedule at the Dubai Festival Arena, we’ve curated the essential sessions and speakers that are defining the future of frontier technology and business.
Must-See Panels Agenda
Tribes, Tenure & Trust: How Organisations Build Communities People Stay For
- Time: 11:10 – 11:40
- Focus: As organizations face high turnover and mobile workforces, this session explores how HR leaders use culture, rituals, and digital tools to drive long-term commitment.
- Speakers to Watch: Jenny Ortiz-Bolivar (SiGMA Group), Cordelia Morgan Cooper (CMC Consulting), Jade Cruickshank (Big Wig Headhunters), and Kamila Masciuchova (Meta Hire Group).
Leading with Vision: Female Leaders in Emerging Tech and Business
- Time: 11:10 – 11:40
- Focus: A powerful discussion on strategic decision-making and building sustainable growth in fast-evolving sectors like blockchain and AI.
- Speakers to Watch: Amb. Laila Rahhal El Atfani (Woman Business Circle), Dr. Maya Alhawary (Dubai Carmel School), Vidhi Chugh (Deep Transform Labs), and Daniela Baumann (Women Leaders Events).
When Inclusion Becomes Exclusion: The Backlash & Reframe of DEI Programmes
- Time: 11:40 – 11:55
- Focus: A provocative keynote address on the unintended consequences of DEI programs and strategies for achieving genuine inclusion without tokenism.
- Speaker to Watch: Alastair Cleland (Pentasia).
Becoming Unapologetically Confident
- Time: 12:30 – 12:45
- Focus: An honest journey through recovery, entrepreneurship, and endurance sport to show how confidence is built through consistency and self-belief.
- Speaker to Watch: Line Ho Young Peteri (ATFX).
Digital Integrity and Product Reliability in Fast-Scaling Platforms
- Time: 13:25 – 13:50
- Focus: This panel explores the decisions and disciplines that keep products consistent, data-hygienic, and stable as demand grows rapidly.
- Speakers to Watch: Giusy Campo (Groovetech), Vlad Bondarenko (ReferOn), Ivan Korkin (Kanggiten), and Nikolay Lobov (Nobles Gaming).
Progress Paths: Making Milestones Matter
- Time: 13:55 – 14:20
- Focus: An essential session for those in user experience, focusing on designing progression systems that turn casual users into loyal, long-term participants.
- Speakers to Watch: Tim French (Fast Track), Marharyta Yerina (ELA), Alena Tsuranova (Megafair), and Bulat Fakhrutdinov (BSW).
Reaching Premium Audiences: How Streaming TV and First-Party Data Are Transforming Entertainment Marketing
- Time: 14:20 – 14:45
- Focus: Unlocking the future of advertising where AI-driven targeting and premium streaming media meet to turn viewers into loyal players.
- Speakers to Watch: Jenny Ortiz-Bolivar (SiGMA Group), Andrey Belinskiy (Amazon Ads), Vasilina Koneva(TonyB), and Alexander Bobkov (OHM Agency).
Final Thoughts
Day 2 at SiGMA World Eurasia is set to challenge traditional business models and offer practical strategies for the next generation of digital growth. Whether you are looking to refine your recruitment strategy or scale your technical platform, today’s lineup provides the high-level expertise needed to stay ahead.
