Last updated on September 15th, 2025
In a significant move to uphold industry integrity and consumer safety, the Creators Council has issued a strong statement reinforcing its opposition to the promotion of illegal and unlicensed online gambling platforms.
This declaration serves as a critical reminder to social media influencers and content creators about their ethical responsibilities when engaging in brand partnerships within the iGaming sector.
The Council’s firm stance aims to curb the visibility of unregulated operators who often bypass legal requirements, leaving consumers vulnerable to fraudulent activities, unfair gaming practices, and inadequate responsible gambling tools.
By leveraging the collective voice of influential creators, the initiative seeks to establish a clear boundary between legitimate, licensed gaming entities and the predatory black market.
The focus of the directive is to protect audiences who may not be able to distinguish between a regulated platform and a dubious one.
Illegal operators pose a significant risk, as they do not adhere to the stringent standards for player fund protection, game fairness, and data security that are mandated by regulatory bodies.
The Creators Council is championing a proactive approach, encouraging creators to conduct thorough due diligence before accepting promotional deals and to prioritize partnerships with licensed operators that demonstrate a clear commitment to player welfare.
This industry-led effort is crucial for the long-term sustainability and credibility of the online gambling market. It not only helps in safeguarding consumers but also protects the reputation of the content creators themselves, who risk damaging their credibility by associating with illicit enterprises.
As the iGaming landscape continues to expand its reach through digital marketing, the role of responsible gatekeepers like the Creators Council becomes increasingly vital in fostering a safer and more transparent environment for all participants.
