Centro Sportivo Alagoano (CSA) has finalized a major commercial agreement that names PlayBet as the club’s master sponsor for the upcoming 2026 season.
The partnership ensures that the betting operator’s branding will be prominently displayed on the front of the club’s official jerseys, marking a significant financial boost for one of the most traditional football institutions in Alagoas.
Strategic Visibility and Growth
The partnership extends beyond mere kit branding, involving a series of institutional and commercial activations designed to elevate both the club’s profile and PlayBet’s presence in the Brazilian market. For Centro Sportivo Alagoano management, the deal provides the financial stability required to accelerate key infrastructure projects, drive fan base growth, and strengthen the institution’s competitive standing.
Carlos Silva, President of the C4B Gaming Group (PlayBet’s parent company), expressed the symbolic weight of the deal:
“It is an honor to stand alongside CSA. We are talking about a club with tradition, a strong identity, and a passionate fan base, which represents exactly the spirit we seek to support.”
Regulatory Integrity and Responsibility
Operating under Ordinance SPA/MF No. 2007, PlayBet has utilized the announcement to reaffirm its commitment to the newly regulated Brazilian gaming landscape. The company emphasized that betting must be treated as leisure, strictly prohibiting users under the age of 18.
Furthermore, in a move to protect vulnerable populations, the operator highlighted its strict policy against the use of social assistance funds, such as Bolsa Família, for gambling purposes.
