155.io, the boundary-pushing live content studio, has officially unveiled CCTV.Game, a pioneering betting genre built entirely around real-time CCTV footage from across the globe.
This innovative category launches with its flagship title, Rush Hour, a 24/7 live game that transforms everyday traffic into a high-speed, watchable, and instantly bettable entertainment format.
The World as a Live Studio
Marking a departure from traditional RNG-based casino games, Rush Hour leverages hundreds of live camera feeds to create an experience shaped by the unpredictable flow of the real world. Players can place wagers on simple, high-frequency outcomes during rounds lasting less than one minute.
Common betting markets include predicting the number of vehicles passing through a specific junction or how many cars will turn in a certain direction within a set timeframe.
CCTV.Game’s vast geographical reach includes iconic landmarks and busy intersections in cities such as London (Abbey Road), Thailand (Patong Beach), Sydney, Taipei, and Arizona. By turning ordinary infrastructure into a dynamic game board, 155.io aims to capture the attention of a new generation of players who value transparency and “chaos-driven” content.
Sam Jones, Founder & CEO of 155.io, highlighted the disruptive nature of the launch:
“Rush Hour is the first expression of our CCTV Game genre – think Big Brother blended with Polymarket. It’s completely live, and the world is now our studio. CCTV.Game takes real-world chaos and turns it into something instantly playable and genuinely entertaining – this is content the next generation will queue up to try.”
Jones noted that while traffic is the starting point, the studio plans to expand into live wildlife and sporting location feeds, stating that once you realize the entire world is a potential game feed, “there are no boundaries”. The title is now available through Hub88 or via direct integration.
