In a significant move for the North American affiliate landscape, MetaBet and Catena Media have announced an expanded strategic partnership.
The collaboration aims to merge real-time engagement technology with high-performance marketing to create a more efficient player acquisition funnel.
Deepening the Integration
The renewed deal establishes a symbiotic referral system between the two giants. Catena Media will now direct operators and publishers seeking interactive sports widgets and real-time odds feeds to MetaBet. In exchange, MetaBet will route its extensive network of partners seeking sub-affiliation solutions to Catena’s new MRKTPLAYS platform.
The goal is to turn engaged viewers into loyal players by embedding interactive tools directly into the sports content they consume.
Smarter Acquisition Funnels
The executives behind the deal emphasized that the era of static banner ads is over. By utilizing MetaBet’s “sports-centric” tools, Catena Media hopes to improve both conversion and long-term retention in the highly competitive and regulated US and Canadian markets.
Dan Recht, VP of Sales at MetaBet:
“This next phase reinforces our shared focus on building smarter acquisition funnels and more effective engagement experiences.”
Pierre Cadena, COO at Catena Media, echoed this sentiment, describing the partnership as a “two-way value exchange.” By pairing real-time tech with the MRKTPLAYS marketplace, the partnership provides a comprehensive solution for operators looking to scale their performance marketing efforts with precision.
“MetaBet has proven to be one of the most forward-thinking technology providers in the sports betting ecosystem. By expanding our collaboration, we’re creating a two-way value exchange – pairing MetaBet’s real-time engagement technology with our best-in-class MRKTPLAYS platform to drive stronger conversion, retention, and long-term partner growth.”
