BoyleSports Relaunches UK and Ireland Online Casino with “Back Yourself” Campaign

The major Irish bookmaker, BoyleSports, has officially relaunched its online casino and sportsbook in the UK and Ireland, supported by a major new brand platform and campaign titled “Back Yourself.” 

The initiative is part of a broader £100 million (US$135 million) investment into its UK operations, aimed at capturing the mindset of a confident sports bettor and significantly growing its market share.

The “Back Yourself” campaign is spearheaded by a cinematic brand film that takes viewers on a journey inside the mind of a sports fan as they consider their betting options.

The creative concept is set within a train carriage, which represents the inner workings of a bettor’s thought process, visually bringing the new brand positioning to life in a bold and engaging way.

The campaign is designed to resonate with customers who approach betting with confidence and a clear strategy.

Aimée Prendergast, Marketing Director at BoyleSports, commented on the new brand identity.

This campaign brings our new positioning Back Yourself to life in a bold, cinematic way that reflects the confidence at the heart of our brand.

The relaunched online casino for the UK and Ireland features hundreds of games, including a vast collection of classic and progressive jackpot slots, popular table games like roulette and blackjack, and an interactive live casino.

New customers are being welcomed with a bonus offer to celebrate the relaunch. Players can access the sportsbook directly through the BoyleSports website or via the dedicated mobile app, which the company states provides a more immersive gaming experience.

This major brand refresh and significant financial investment underscore BoyleSports’ ambition to become a leading operator in the highly competitive UK market.

Leave a Reply

Your email address will not be published. Required fields are marked *

Exclusive Bonuses
Duel Casino promotional banner advertising an instant 50% rakeback and original games with 99.9% RTP, available with the promo code GCVIP.
A promotional image for BC.GAME casino showing its crocodile mascot next to a prize wheel, offering new players a 180% first deposit bonus.
A promotional banner for Goldbet Casino featuring the Monkey Heist slot game, advertising a welcome bonus of 150 free spins with the promo code GAMBLERSFREE150.