Pioneering slots studio Big Daddy Gaming® has announced a major commercial agreement with Wildz Group, marking a pivotal moment in the supplier’s European expansion strategy.
The deal will see the studio’s growing portfolio of slot titles integrated across the Wildz Group’s network of regulated casino brands.
The partnership is scheduled to commence in early 2026 with an initial wave of game launches, followed by a broader rollout throughout the year. This collaboration provides Big Daddy Gaming with immediate access to some of Europe’s most mature and competitive online gaming markets.
Shared Vision for Growth
The agreement highlights a synergy between the studio’s creative output and the operator’s commercial requirements.
Erland Hellström, CEO at Big Daddy Gaming®, noted:
“Going live with Wildz Group is a strong signal of where we’re heading as a studio. They operate at scale across regulated European markets and have a clear understanding of what performs long term… Seeing our early releases rolled out across Wildz Group brands gives us real confidence that our approach is landing as intended.”
Wildz Group, known for its strong operational footprint, views the partnership as a way to enhance its content library with games that offer proven retention value.
Sven de Waard, Head of Casino at Wildz Group, added:
“Big Daddy Gaming’s early releases show a strong understanding of what players actually enjoy, paired with a commercial approach that gives operators confidence. This combination reflects exactly what we look for in a partner as well as demonstrating a studio capable of making a real impact in the slots market.”
This deal follows a series of recent market entries for Big Daddy Gaming, reinforcing its “Reel Fun Reel Value” philosophy as a competitive differentiator.
