Pioneering slots studio Big Daddy Gaming® has announced a significant commercial milestone, unveiling a major operator partnership with ComeOn Group.
The deal will see the studio’s full portfolio of games integrated across ComeOn’s extensive network of regulated brands, including market leaders Snabbare and Hajper.
Strategic Expansion in Europe
The partnership marks a key step in Big Daddy Gaming’s strategy to establish a foothold in Europe’s most competitive jurisdictions. Following its recent approval from the Swedish Gambling Authority, the studio is poised to roll out its content to ComeOn’s player base starting in Q1 2026, pending final regulatory approvals.
The integration will feature a select number of debut titles designed to showcase the studio’s “Reel Fun. Real Value.” philosophy. These initial releases blend proven game mechanics with the developer’s signature humor and approachable style, aiming to cut through the noise of an oversaturated market.
Executive Validation
Erland Hellstrom, CEO at Big Daddy Gaming, described the deal as a major vote of confidence for the studio’s direction. “This partnership with ComeOn is a massive validation of our entire strategic model,” Hellstrom said. “Working with an operator of their calibre immediately establishes the commercial strength and broad appeal of our content and our platform’s stability.
We are excited to be launching our games across their influential brands this Q1 and cementing a long-term relationship built on mutual growth and disruption.”
Enhancing the Player Experience
For ComeOn Group, the partnership aligns with a broader strategy to differentiate its offering with unique, high-quality content. “We are delighted to be the first operator to bring Big Daddy Gaming’s content to the regulated Swedish market,” added Greg Kett, Director of Casino at ComeOn Group.
“Adding such distinctive titles to our portfolio allows us to drive further differentiation in our offering, ensuring we provide our customers with high-quality entertainment that stands out in a competitive landscape.”
