In a significant move to expand its European footprint, emerging studio Big Daddy Gaming has secured a strategic content distribution partnership with Hub88, the prominent B2B platform under the Yolo Group umbrella.
This partnership marks a pivotal moment for the studio, granting it immediate access to Hub88’s extensive operator network through their Casino API Integration Service.
The collaboration comes at a time of rapid growth for Big Daddy Gaming. The studio recently acquired a B2B iGaming supplier license in Sweden, a critical regulatory milestone that underscores its commitment to compliance and safety in regulated markets.
By integrating its portfolio into the Hub88 ecosystem, Big Daddy Gaming is positioned to accelerate its market penetration, placing its titles in front of a vast audience of players across Europe and beyond.
Erland Hellström, CEO of Big Daddy Gaming, highlighted the strategic importance of the partnership. He noted that partnering with a tier-one aggregator like Hub88 validates the studio’s “Reel Fun Real Value” philosophy and the quality of their early game releases. “This agreement helps accelerate our presence in regulated markets,” Hellström stated, emphasizing that the deal is a strong endorsement of their development strategy.
For Hub88, the deal reinforces its reputation as a launchpad for high-potential studios. Ollie Castleman, Managing Director at Hub88, praised the studio for the clarity of its vision and the robust mechanics of its debut portfolio. Castleman expressed enthusiasm about being one of the first platforms to distribute Big Daddy’s content, predicting that the studio’s distinctive style will resonate strongly with their partner operators.
As the iGaming sector becomes increasingly competitive, distribution deals of this nature are essential for independent studios seeking visibility. With the technical integration underway, players across the Hub88 network can expect to see Big Daddy Gaming’s unique slots library go live shortly, bringing a fresh wave of gaming experiences to regulated jurisdictions.
