Fast-growing iGaming content provider BGaming has kicked off 2026 with a landmark agreement, announcing a strategic partnership with PokerStars, one of the world’s most recognized online poker and gaming platforms.
The deal marks a significant milestone in BGaming’s global expansion strategy. By integrating with PokerStars, which is owned and operated by the industry giant Flutter Entertainment, BGaming secures immediate access to millions of daily active players across key regulated markets.
A Full Portfolio Rollout
Under the terms of the new partnership, PokerStars players will gain access to BGaming’s entire library of games. This includes high-performing titles that have defined the studio’s recent success, such as Merge Up™, Gemhalla, and the high-volatility hit Wild Cash x9990.
The integration covers BGaming’s three distinct content categories, #Casual, #Classic, and #Entertainment, ensuring that PokerStars’ diverse user base has access to a wide variety of gameplay mechanics and themes.
Strategic Growth for 2026
The partnership is positioned as a strong precedent for the year ahead, where BGaming aims to leverage PokerStars’ massive infrastructure to solidify its status as one of the sector’s most creative studios.
Olga Levshina, Chief Commercial Officer at BGaming, emphasized the scale of the opportunity in a statement regarding the launch.
“This deal with PokerStars will provide massive exposure for BGaming and help us strengthen our presence in key regulated markets,” Levshina said. “PokerStars has built a strong reputation as a leading operator over the years, and we’re thrilled to bring our content to more players worldwide.”
For PokerStars, the addition of BGaming’s “player-first” content enriches a casino offering that complements its core poker product. The rollout is already live, meaning players can immediately access the new titles on the platform.
