Peristeri BC, one of Greece’s most historic basketball clubs, has announced a significant naming rights partnership with betting operator Betsson.
Under the terms of the new agreement, the team will officially be known as Peristeri Betsson BC for the next two years. This collaboration marks a deepening of ties between the two entities, driven by a mutual commitment to supporting Greek sports and strengthening engagement within the local community.
The partnership is described not merely as a sponsorship but as a strategic alliance intended to foster growth and stability for the club. Betsson has emphasized its respect for Peristeri’s long-standing history and identity, noting the club’s consistent and methodical management as a key factor in the decision to partner.
The deal aligns with Betsson’s broader commercial strategy of associating with reputable sporting organizations that prioritize professionalism and high-quality fan experiences.
For Peristeri, the alliance focuses on two primary pillars: community reconnection and talent development. The club aims to bring fans back to the arena and re-establish its reputation as a premier destination for developing both local and international basketball talent.
Club management expressed confidence that Betsson’s support will provide the necessary organization and planning resources to achieve these goals over the coming seasons.
This move represents another step in Betsson’s expansion within the Greek market, leveraging the popularity of basketball to build brand visibility while contributing to the sport’s infrastructure.
The collaboration is expected to bring renewed energy to the team as they embark on a season focused on health, consistency, and competitive success.
Andreas Nikolopoulos, Commercial Director at Betsson
“It is a great pleasure for all of us at Betsson to stand alongside a club with such a strong history and identity as Peristeri, a club that has been a reference point in Greek basketball for decades and continues to grow thanks to the steady and methodical work of its management. We do not view this merely as a sponsorship but as a strategic alliance.”
Manos Kotsis, General Manager of Peristeri Betsson BC
“We are now officially Peristeri Betsson and will be for the next two years. Our approach is based on two pillars: reconnecting with our local community and bringing people back to the arena, and restoring Peristeri’s identity as a club that develops talent, whether local or international.”
