Betr, an up-and-coming sports betting platform, has entered a sponsorship agreement with NASCAR driver Ricky Stenhouse Jr. for the upcoming Straight Talk Wireless 400.
As a result of this partnership, the company will support the No. 47 Betr Chevrolet Camaro for Hyak Motorsports, marking its latest expansion effort into new markets.
This strategic move is set to position Betr to attract NASCAR fans, one of the largest sports fan bases in the US. This partnership goes both ways, being that NASCAR will also benefit from this development from the rise of sports betting, as this partnership boosts viewership and audience participation.
By partnering with Stenhouse Jr., Betr aims to increase its visibility within the motorsports community and, with that, attract new players to its platform.
Betr was founded by Joey Levy and social media personality Jake Paul, and in the beginning, the company focused on micro-betting but has since expanded into traditional sports betting.
The company’s fast-paced growth strategy can be seen in its sponsorship deals and partnerships with top brands and athletes, an approach that helped Betr establish itself as a serious player in the online betting world.
As a result, Betr has already built a strong user base, attracting hundreds of thousands of paying customers, while at the same time, its media division, Betr Media, has grown into one of the fastest-rising sports betting media brands in the United States, amassing a whopping 8.7 million followers.
One of the most notable partnership deals in recent times by Betr includes a collaboration with internet personality Hailey Welch, known as Hawk Tuah Girl.
However, Welch’s involvement in a major cryptocurrency controversy led to the termination of her podcast with Betr Media, and no new episodes have been released in 2025.
With its latest NASCAR sponsorship, Betr continues to expand and cement its presence in the sports betting landscape, looking for creative ways to engage fans and expand its influence across multiple sports.
