BetConstruct AI has officially launched Choice Gaming, a disruptive new iGaming content studio designed to shift the power balance back to operators.
Unveiled during the high-profile Harmony Choice event in Barcelona, held concurrently with ICE 2026, the studio promises a new era of “operator independence.”
A Foundation of Ownership
The core philosophy of Choice Gaming centers on providing operators with “full rights, full control, and lifetime access” to their game titles. This model is a direct response to traditional supplier relationships, offering a transparent alternative where operators truly own the assets they deploy.
BetConstruct AI co-founder Vigen Badalyan emphasized the strategic importance of this shift during the launch.
“At Choice Gaming, we aren’t just building games; we are building a foundation of transparency and shared success,” said Badalyan. “By merging human creativity with advanced AI, we are giving operators the tools to truly own their future.”
Innovative Content and Celebrity Partnerships
The studio’s portfolio features a diverse range of slots, instant games, and crash games. These titles come equipped with a suite of engagement tools, including real-time leaderboards, in-game promotions, and automated free spins campaigns.
One of the studio’s early flagship titles is Evra Crash, a high-octane crash game developed in collaboration with former Manchester United and France football icon Patrice Evra.
AI-Driven Future
Beyond the studio launch, BetConstruct AI introduced Kiss AI, a sophisticated live casino software where dealer interactions are managed entirely by artificial intelligence. Badalyan has set an ambitious target for the new studio, aiming to have Choice Gaming content integrated with over 5,000 operators by the end of February 2026.
