The innovative sports betting supplier Betby has significantly strengthened its footprint in Asia by securing a new partnership with Broadway Platform.
The agreement will see the integration of Betby’s complete sports betting technology suite across Broadway’s extensive network of online gaming brands.
This strategic deal will see Broadway Platform integrate Betby’s award-winning sportsbook, its specialized Betby Games esports feed, and the company’s full suite of AI Labs tools.
By leveraging this advanced technology, Broadway will be able to offer a premier, feature-rich betting experience to its partners and their customers, meeting the diverse demands of the Asian market.
The partnership provides Betby with a major new distribution channel, accelerating its growth and brand visibility throughout the region.
Executive Perspectives:
Stefanos Karakidis, Business Development Director at Betby, commented on the value the deal brings to Broadway.
By integrating our sportsbook, Betby Games, and AI Labs, Broadway is set to enhance its offering and deliver a cutting-edge experience to its customers.
Giorgi Tsutskiridze, Chief Commercial Officer at Broadway Platform, highlighted the strategic importance of the collaboration for their global expansion.
Working with Betby marks an important step for us as we extend our global footprint. Their technology, depth of content, and AI-driven tools provide us with the flexibility and scale needed to deliver a world-class betting experience. We are confident this collaboration will unlock significant opportunities for growth.
This collaboration is a clear strategic move that provides Broadway Platform with a world-class, flexible betting solution while giving Betby a major new channel to accelerate its growth across the dynamic Asian iGaming landscape.
About the companies:
Betby has established itself as a leading B2B supplier of cutting-edge sportsbook technology. The company is renowned for its flexible and customizable solutions that allow operators to tailor their offerings to specific markets. A key differentiator for Betby is its focus on innovation, particularly through its AI Labs division, which develops advanced, data-driven tools for personalization, player segmentation, and risk management. In addition to its core sportsbook, Betby also provides the popular Betby Games esports odds feed, featuring a wide range of engaging esports titles.
Broadway Platform is a dynamic and rapidly growing iGaming entity that manages over 30 online platforms, delivering a range of bespoke B2B services and successful B2C brands. The company is supported by the innovative game developer Spribe, the creator of the globally popular crash game Aviator, which highlights its focus on modern, engaging content. This new partnership with Betby is a key part of Broadway’s strategy to enhance its technological capabilities and expand its global footprint.
