Kaizen Gaming’s flagship brand, Betano, has been officially confirmed as the Official Sponsor of the CONMEBOL Copa América Femenina 2025, further solidifying its presence in top-tier football partnerships.
The prestigious Copa América Femenina tournament, which brings together 10 national teams from across South America, is set to take place in Ecuador from 12 July to 2 August 2025.
As one of the standout events on the global women’s football calendar, the competition offers a powerful platform for Betano to expand its visibility and support women’s sports in the region.
This sponsorship is part of a broader partnership agreement between Betano and the Copa América tournaments, which began in 2024 and will run through 2028.
The extended collaboration highlights Betano’s commitment to investing in both the men’s and women’s formats of South America’s premier football competitions.
As part of the upcoming tournament, Betano will introduce the ‘MVP Betano’ award, presented to the standout player in each match. This activation is designed to spotlight individual excellence and add another layer of excitement for fans following the tournament closely.
Julio Iglesias Hernando, CCO at Kaizen Gaming, commented:
We are proud to be once again collaborating with CONMEBOL for what promises to be an exciting tournament for all football fans to enjoy. Sponsoring CONMEBOL Copa América Femenina 2025 is very important for us, as we continue supporting the development of football globally and women’s football in particular. It is amazing to see how the competition has grown in size and strength, while showcasing the skills of some of the world’s best female footballers.
The announcement comes on the heels of another major partnership move by Betano.
Earlier this month, the brand was named the official South American partner of the FIFA Club World Cup 2025, further cementing its status as a major player in the global football sponsorship arena.
With its growing portfolio of high-profile football partnerships, Betano continues to position itself at the heart of the sport’s biggest stages—both in South America and beyond.
Alejandro Domínguez, President of CONMEBOL, said:
South American women’s football is experiencing an extraordinary moment. Each edition of the CONMEBOL Copa América Femenina showcases the growth of talent, passion, and commitment of our players—true ambassadors of the sport and a source of inspiration for millions of girls across the continent and around the world. Having Betano’s support encourages us to continue raising the level of the tournament and to provide more opportunities for our athletes to shine on the field and keep leaving their mark both on and off the pitch.
