Last updated on February 14th, 2025
Betano, one of the leading Brazilian operators, has revealed that it has extended the contract with its brand ambassador Felipe Massa, one of Brazil’s most popular Formula 1 drivers and one of the sport’s greatest talents.
The Kaizen Gaming-owned brand first entered an official collaboration with Felipe Massa back in 2023, in an agreement that saw one of the best Formula 1 drivers of all time become the operator’s brand ambassador.
Ever since the start of its tenure as a brand ambassador, Felipe Massa took part in a variety of initiatives and brand activations with Betano, including appearing as a guest race driver at the Copa América Cup Tour.
As part of the contract extension, Massa will proceed to engage in company-related and promotional activities with the Brazilian operator and has already visited the company’s office in São Paulo for a meet and greet with Betano’s employees.
Felipe Massa commented on signing the extension deal with Betano and stated that he views this partnership as a “special relationship”, highlighting that both his and the company’s goals are to create the ultimate experience and unforgettable moments for their fans.
This is a very special relationship; I am proud to represent a brand that understands and values sports. Each event activation we have done together was created with one goal in mind: To create unforgettable moments for sports fans. It is a pleasure to continue this collaboration, and I’m looking forward to achieving more together in the coming years.
Similarly, Guilherme Augusto Figueiredo, Country Manager for Betano Brazil, added that Felipe Massa is much more than an ambassador but rather a symbol for “trust,” also adding that the company shares his goal to elevate the experience for their fans and expand the company’s presence in Brazilian sports.
Felipe Massa is more than an ambassador for Betano; he is a symbol of trust that shares similar values with us and has a story that inspires. Renewing this partnership is part of our commitment to offering fans unique experiences and expanding our presence in Brazilian sports. Massa will also be our ambassador for responsible gaming and will engage in social initiatives driven by Betano.
2024 was a busy year for Betano, which saw the company launch 360° marketing campaigns for the Euro 2024 and Copa América tournaments during the summer. Right after that announcement, the company revealed that it has become a global sponsor of the UEFA Europa League and the Conference League until 2026/2027.
