iGaming’s premier moving talk show has returned and is accelerating. Season 2 of Bet It Drives, powered by GR8 Tech, has swapped London’s skyline for the sunlit streets of Lisbon, introducing a faster, sharper, and more vibrant on-the-move format to Portugal’s capital.
The season kicks off with Rasmus Sojmark, CEO and Founder of SBC and Sport Global Group.
Rasmus has been a fixture in betting and gaming for 20 years and is recognized as one of the sector’s most prominent networkers and business facilitators.
He successfully grew SBC from simple London meetups into a global conference portfolio (SBC Summit Global/Americas/Rio/Malta) and the prestigious SBC Awards, simultaneously building a B2B media network that publishes over 100 stories daily (SBC News, CasinoBeats, SlotBeats, SBC Americas, SBC Noticias, Lottery Daily, Payment Expert).
During the ride, Rasmus delves into:
- How the Legends charity match was organized alongside SBC Summit Lisbon, assembling Portugal icons Figo, Pepe, Deco, and Nani, and targeting €1M for charities.
- Why he made the move from EveryMatrix to SBC.
- How iGaming awards are decided—from thousands of entries to shortlists, with 8–10 independent judges and the politics that follow.
- The song that represents SBC and the music that uplifts him.
- The wildest recent headline he has published.
- “Network or no-work”: paid headlines, new award categories, and what gets a “maybe” vs. a hard “no.”
- A candid confession on perfectionism, avoiding the limelight unless prepared, and leadership shaped by his military service.
- His champion rule: “Never give up. Be relentless. Be consistent in your goals.”
Watch or listen to Season 2 Episode 1 of Bet it Drives on:
The momentum continues with upcoming episodes featuring Tiago Pereira, Kyrylo Korobka, and Kelly Kehn. Each brings a unique perspective from the intersection of gaming, innovation, and leadership.
The next chapter of iGaming is written by champions who play by the Rulebook, so meet GR8 Tech at booth 5028-2 at SiGMA Central Europe 2025 in Rome, November 3–6. Discover how the Heavyweight Rulebook can help operators scale, localize, and dominate with confidence.
Executive Quote
Yevhen Krazhan, CSO at GR8 Tech and Bet It Drives host, said:
“London taught us how to swap a studio for the street and unlock honesty in motion. Now Lisbon turns up the volume, and the conversations keep pace. Season Two of Bet It Drives continues to capture what GR8 Tech stands for—performance, innovation, and the relentless drive to be better. Every guest brings a new perspective that keeps the industry—and us—moving forward.”
